Being a “good” sales professional
With a “good” product and . . .
Delivering “good” service
Doesn’t lead to “Wow!”
It doesn’t lead to “Competitor Proofing” and certainly . . .
Doesn’t get you talked about!
Evict “good” . . . it simply isn’t good enough!
Embrace “OUTSTANDING” as in . . .
A unique and welcomed ability to STAND OUT because you
Do the things others are too lazy or too comfortable to do
Better
More consistently and . . .
With HEART!
Oh, and once you liberate your customers from “good” feel free to liberate your competitor’s customers from the same!
Buy Paul’s book here
