Paul Castain's Blog

How Others Perceive You

Posted May 1, 2012

Whatever you do, repeatedly and consistently over time gets linked to YOU.

This can be a good thing or it can be a bad thing.

The bad part of this is that you might be in a situation, right now, where you are being misunderstood by . . .

Your prospects

Your customers

Your teammates

All because you are engaging in certain things, repetitiously that others associate with you and your brand.

Want a quick fix for this?

Sorry, there isn’t one, but there is an important first step that most people fail to take . . .

Understanding that people judge us . . . not once . . . not twice . . . but always!

To that end, you need to understand how people typically judge us . . .

How We Look

How We Act

What We Say

How We Say It

Where We Say It

With Whom We Say It

My suggestion would be to take some time to think about how you might be coming across in each of those areas.

Are there any areas where you might be misunderstood?

Are there any areas where you are kicking butt?

Make a note to make sure you are showing up in each of these areas . . .

Consistently, each and every day,  with the best possible version . . .

of YOU because . . .

Repetition is the mother of brand!

Paul Castain
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2026 Castain Training Systems
All rights reserved.

Website Design by VanHove Design