Paul Castain's Blog

Should We Publicly “Dis” Our Clients?

Posted May 16, 2012

About a year ago, I read a blog post from a “consultant” where he complained about the lousy elevator speeches he observed in a training session that day.

It was all done in a somewhat professional manner as a means of educating his readers but . . .

While he didn’t name the company, I couldn’t help but think that meanwhile some poor bastard is reading his blog and then saying “He was training us today. Doh!”

I listened to a podcast where a panel of “experts” went off on a tirade about how a particular thing their clients were doing annoys them. Without getting too specific, they weren’t complaining about annoying customers or rude customers, they were complaining about customers that in my estimation simply didn’t know any better.

To each their own but it didn’t make me want to go out and hire them so I could offer up my shortcomings as fuel for an upcoming podcast.

Someone was on Twitter recently complaining how their customers are way behind on their payments and . . .

One of my former suppliers once complimented me on how “cool” I was to deal with and then proceeded to tell me several war stories about how everyone else ticks them off.

I believe I responded with a “Thanks for the compliment and thanks for that trip to WTFville too!”

And now the point . . .

Regardless of whether  one or more of your clients are idiots, don’t “get it” are up to date with their payments etc . . . save that old chestnut for the water cooler if you really feel a need to vent.

Your clients don’t want to hear it!

Your potential clients don’t want to hear it!

For those of you who blog or do podcasts . . . don’t use your clients to generate negative content . . . You’re not writing this stuff in a “cone of silence” you know! Here’s an idea . . . if you are really that hard up for content . . . you’re better off shutting your mouth and taking a few days off from writing.

Oh, and if you choose to do these things, please know that deep down people will be wondering if you’ll one day refer to them in a negative light  . . . should they become your customer.

Well I’ve certainly said enough and now . . .

It’s your turn . . . Have you witnessed this type of behavior and if so, what’s your take?

Paul Castain
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