Sometimes we are so used to saying things a certain way with regard to our company and what makes us different.

We’ve probably heard it a million times at our team meetings.

Been told to say it a certain way by marketing but . . .

For whatever reason, we’ve either forgotten to ask “so what?” or perhaps we just didn’t want to be a trouble maker.

That’s where things get a bit screwy because we end up saying things to prospects that . . .

Everyone else and their mother is saying like “We’re a full service . . .” or

Things that really don’t matter to people or perhaps

Things that COULD matter to people if we take the time to adequately tell people WHY these things matter!

TIME OUT: That last one is a huge mistake! Once again, we’re so used to hanging out and saying these things with our internal team (who don’t require the dots to be connected) that we fail to help people outside our four walls see  . . . THE TRUE VALUE . . . by connecting . . . wait for it . . . wait for it . . . The Dots!

Do you remember that movie (BIG) with Tom Hanks where he was this kid who transformed into an adult while remaining a kid on the inside?

There was this one scene where Tom Hanks was in a meeting where they were reviewing ideas for new products.

At the end of the presentation Tom Hanks said “I don’t get it”

I was cute and innocent and even funny . . . but . . .

If your clients and prospects can say that . . .

It might not be so funny.

Your turn . . . Have you ever found yourself saying “So what?” in response to a sales message?

Last chance to register for my webinar today How To Bring In More Business. You can find out more  by clicking here