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I’ll come right out and say it . . . I really believe that sales reps aren’t using Facebook to it’s full potential!

There are many ways that you can use this platform and it begins by rethinking this whole “Facebook is for personal” stuff!

This week . . . we’re going to dive headfirst into several (as in mucho) ideas and philosophies that will not only help you on Facebook . . . many of them will help you anywhere you choose to embrace “Social”!

Here’s What You’ll Gain By Listening Today . . .

How and why you should tap into the 480 million plus mobile users of Facebook.

Why it’s so important that people can see your “business casual” side and how you can leverage someone else’s.

How to fix your concerns about privacy and people seeing things you don’t want them to see.

Why Facebook doesn’t like your blog/website and limits the amounts of views when you post those things.

One way I dramatically increased engagement on my Fan Page.

The importance of “conditioning” your fans.

3 ways to stay incredibly relevant to your Facebook community!

How to use photos and videos to “humanize” your brand.

How to get more fans.

2 letters I send out to my LinkedIn network and how they’ve helped create Facebook traffic and new “likes”

Additional Resources To Support Today’s Podcast . . .

1)   I mention how much I’ve been learning from The Social Media Marketing Podcast.

2)   Mari Smith is a genuine expert when it comes to Facebook. Visit her website by clicking here and like her fan page by clicking here.

3)    My Why Does Facebook Have To Be That Way? post.

4)    If you’ve ever said “I don’t get (Twitter, Facebook, etc)” click here to hear what your prospect have to say about that!

5)    Did you know that you have anonymous prospects?

6)    There are many of you who won’t connect with business associates on Facebook because you want to keep your personal life . . . personal. Click here for an overview of Facebook’s privacy settings. It might be something to look into.

7)    To join our sales community on Facebook, please click here and be sure to “like” the page so you can continue to get updates and interact with us!

8)    To join our Sales Playbook group on LinkedIn, please click here.

9)    I mention a really cool (and reasonably priced) stock photo site. Check it out by clicking here.

10) I mention how I use Paint to create some real easy graphics for Facebook (and my blog too) Click here to learn more.

11) I mention 2 letters I send my LinkedIn network to bring our relationship to the other social networking platforms and build my Facebook community. If you would like a word doc version of this letter (so you can edit it for your own use) shoot me a quick email to request your copy paul@yoursalesplaybook.com

12) If you’d like to learn how you can use my approach to social networking to build your network and increase sales, click here to snatch a copy of my Social Networking Playbook.

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