Paul Castain's Blog

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3 Ways To Declare Your Own Independence

Posted July 4, 2016

Since July 4th is also known as “Independence Day” here in the US, I thought it might be cool to give you a little nudge. The kind of nudge designed to move you a few steps closer to declaring your own personal independence! 1) Get back to something that you loved to do but got … continue reading »

Being "Typical" Is Taking Money Out Of Your Pocket!

Posted July 1, 2016

Whether you’d like to believe this or not, to your clients and prospects, you might be “typical”. The problem with “Typical” is that its a formula for being forgotten about and; It’s also a formula that invites competitor’s to take your opportunities! In this week’s FREE sales lesson, I outline several examples, of how you … continue reading »

How Opposites CAN Attract More Business

Posted June 30, 2016

We’d all like to think we’re different, but sadly, to our clients/prospects, we’re actually quite typical. The problem with “Typical” is that its a formula for being forgotten about and; It’s also a formula that invites competitor’s to come kick your ass! In this week’s episode of The Sales Playbook Podcast, I outline several examples … continue reading »

5 Reasons Why Referrals Should Be Your Low Hanging Fruit

Posted June 30, 2016

Sometimes we get so used to hearing something, that the familiarity of the message, keeps us away from the importance of the overall message. Like asking for referrals. If I were to ask you “Why should sales reps ask for referrals?” After seriously considering giving me a sobriety test, I’m guessing you’d say “Because it’s … continue reading »

Want To Win More Business . . .Fight Your Instincts!

Posted June 29, 2016

It’s amazing what happens to otherwise hardworking people once they approach a holiday weekend. Take the Fourth of July holiday as an example. It isn’t until Monday, and we’re only talking one day, but; Many a sales rep have already “mentally checked out” They tell themselves bullsh*t stories about how its a bad week to … continue reading »

How To Leave A Better Voicemail

Posted June 28, 2016

The way you leave a more compelling voicemail message is exactly the same way you deliver a more compelling message, when you get someone “live” on the other end of the phone and . . . It’s also the same way you craft a more compelling email message, and write a better note, that you … continue reading »

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