Blog

As a small business owner. I am the recipient of mucho emails. Some of them are decent but yet typical (we’ll talk about those another day) And some of them are just flat out awful! But there’s one email habit that absolutely gets on my nerves! Its when someone sends me an email, trying to … continue reading »

Say It Isn’t So . . . I looked at the calendar this morning and had one of those “Say it isn’t so!” moments! We have approximately 70 more selling days left this year. With that in mind, I have 3 questions that I’d like for you to answer. Before you read them, I need … continue reading »

Most emails are DOOMED at the subject line! Do you have any idea, how many of those emails you’re sending to potential, clients go UNREAD? Care to guess! Gold star if you said “60-80%” Yep, open rates are only about 20%-40% . . . and that’s on a good day and that’s only the first … continue reading »

The people you’re trying to reach bore easily. They’ve been there and done that and to a degree they’ve heard it all from your competitors. In this week’s Sales Playbook Podcast, I interview my good friend Jamie McLennan and he has a thing or two to say about using creativity to get in the door! … continue reading »

  Before you blame your prospect . . . Just think about all the things that are going on in their world. They are dealing with internal and or external customers. Lots and lots of work! In many cases they are managing multiple vendors Think about all the calls and voicemails they sift through each … continue reading »

If you’re like most aspiring sales rock stars, you always welcome opportunities with the right type of buyers but; How do you get in front of these opportunities and . . . How can you get more of them? Here are 7 FREE ideas/resources for you to get in front of more opportunities 1) Try … continue reading »

This is a guest post from Marc Zazeela First, let’s define direct mail. According to the dictionary, “unsolicited advertising sent to prospective customers through the mail.” So, that would include things like postcards, letters, flyers and brochures. Given the overuse of email marketing, direct mail can make you a standout! “I like to think of … continue reading »

It’s been a really long time since I gave anything substantial away on this site so I figured “What the heck. why not create a free 17 page report for everyone.” My average client generates 5-7 appointments using the step by step method I’ve detailed in this report. I personally average 10-15 and have grown … continue reading »

Want to avoid that “same old, same old!” feeling this week? Here are 10 things you can do, to help you change your routine . . . 1)    Remember that your phone calls are lonely and in need of some companionship from snail mail, FedEx, drop offs, drop by’s, email, traditional networking, social networking, referrals, content etc. There’s … continue reading »

In this week’s Quick Tip, I outline a good 7, super easy, things you can do immediately, to stand out with your potential clients. And that’s what it’s all about, right? Standing out and capturing the attention of someone who typically has way too many things on the brain to pay attention to you and … continue reading »