This week is Recession Buster week on The Sales Playbook! You can expect a ton of ideas on how you can move beyond surviving and start thriving in these challenging times! Today’s content is in the form of creative door openers. If all you are doing is “smiling and dialing”, think again sista, cause your … continue reading »
Let’s take a quick break from the virtual world and visit the real world for a moment, shall we? Would you ever go into a room, get everyone’s attention, start a conversation (that gets the room involved) and then boogie the hell out of the room; never to return? Kind of wacky when you think … continue reading »
I’ve never been a big fan of the term “closing”. Perhaps it’s because I feel like I’m talking at someone using some 1970’s line that went out with the leisure suit. We’ve all been force-fed the old adage that we should utilize the “ABCs” (Always Be Closing). Personally, I think that philosophy makes the recipient … continue reading »
Let’s face it, most Sales Meetings suck! Many of them have way too much administrative minutia, are easily hijacked by someone going off on a tangent, perhaps a brag fest from the veteran who you need to continually make a note to give a damn about. Part bitch fest, beat up session and perhaps some … continue reading »
Dr Edward Hallowell, author of the time management book Crazy Busy, has a term he calls E.M.V. E.M.V. stands for Email Voice and its that monotone, death like tone one’s voice takes on when it becomes apparent they are checking email while they are talking to you on the phone. You can usually spot it … continue reading »
What do you think about when you are heading to work? Racing to your appointments? Going to that power lunch? Who knows? Who cares? I can tell you what most of us aren’t thinking about . . . the money we pass on our way to chase money! Kind of ironic when you think about … continue reading »
Today’s message is short and sweet. Check out my new YouTube Video “Body Armor For The Recession”. It’s designed to give you some Monday morning inspiration and help you get some new perspective on these challenging times. Make sure your speakers are cranked. The sound doesn’t kick in until around the 7th slide or so. … continue reading »
I’m sure you have all seen this video by now but I believe this guy truly get’s it! Instead of going through all the boring announcements, he turned it into a fun rap. FYI: Southwest Airlines is known for their crew doing things differently and adding fun to the experience!Energy Brands in NY had an … continue reading »
Subscribe to Paul Castain’s Sales Playbook by Email Continued from Monday’s blog post. 9) Don’t forget entertaining, lunches, grabbing a cup of Starbucks, dropping off some fun food. How about a giant cookie with “Thank you for letting us take a bite out of your business” Jeffrey Gitomer always has some creative ways to say … continue reading »
Subscribe to Paul Castain’s Sales Playbook by Email According to Jay Conrad Levinson, 68% of all business lost in America is lost to apathy after the sale. We are in essence ignoring our customers to death. It made me think about the fact that now, more than ever, we had better be defending our turf!. … continue reading »
I look forward to hearing from you!
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