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With the summer selling season upon us, my money is on the sales rep, who leverages the summer, instead of using it as an excuse to back off. When I say “leverage” the summer, I’m talking about using the summer to; Change up your messaging. Change up the types of outreach you’re using. Offer a … continue reading »

Here are a few of the things your peers will be doing to stand out with their selling efforts this summer; They’ll Utilize “Summer Specific” Messaging One of my coaching clients sells security software and uses the subject line “Hackers never take a vacation”, Many of my printing clients create free guides and webinars designed to help marketers get … continue reading »

There is a mistake that MOST sales reps make and it costs them, on average; 3-6 months (annually) in; Lost opportunities and; Lost commission checks! Over the course of a sales rep’s entire career, it will cost them millions of dollars! Did I get your attention? Then you’ll want to give this week’s episode of … continue reading »

There is something that is so deadly to sales reps and yet they NEVER see it coming. It sneaks into their day to day and by the end of just one year, it can annihilate! In this week’s episode of the Sales Playbook Podcast, we’re gonna go there! Right click here to download this episode … continue reading »

I’ve always had a bit of a love/hate relationship with holiday weekends and here’s why; On one hand, I love them because I get to spend much needed time with family and friends. Recharging is a wonderful thing, but; I absolutely despise what a holiday weekend does to some people. “Some people” being sales reps … continue reading »

Tomorrow is going to be a bad day for many sales reps in the U.S.! Why? Because it’s the Friday BEFORE a holiday weekend and many reps will “mentally check out. Time out! Before you think I’m about to distribute the idiotic hustle porn that’s become so prevalent today, let’s clear something up! You work … continue reading »

Here are 14 “summer specific” selling tips to help you LEVERAGE the summer selling season. Enjoy! Coordinating Schedules Can Be Difficult Over The Summer (Especially With Multiple Stakeholders) Here’s a FREE app you can use that makes it super simple! You propose a few meeting times and the app gets consensus from the group WITHOUT … continue reading »

“Sales ISN’T A 9-5 job!” But how the heck can you possibly have what experts refer to as a life when work constantly interrupts? In this week’s episode of The Sales Playbook Podcast, we’re gonna go there! Right click here to download this episode. Paul Castain’s Virtual Sales Camp Here’s what the program looks like; … continue reading »

Summer can be quite challenging for those of us in sales! I decided to create a FREE worksheet to help you think out your options. I’ve designed the worksheet in a way, where you can either work on it on your own or as a team in your next sales meeting. Please CLICK HERE to download your FREE worksheet. Enjoy! … continue reading »

It’s been a really busy week for me here at Castain Training Systems and I have to admit that it totally made my day when I was told that The Sales Playbook Podcast is now being offered over on Spotify, Audible, Google Podcasts, iHeartRadio, and PlayerFM and; Soon it will be featured on Pandora. So … continue reading »