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Do This Whenever You’re Having A Bad Day

Posted August 24, 2024

There’s an old saying that tells us we should “never look back”, but; Sometimes you need to look back to keep moving forward. I get into the details and share how I recently turned around a day where I was guilty of “stinking thinking”! Right-click HERE to download this episode, or scroll down and listen … continue reading »

Irritating Your Prospects During Discovery Calls?

Posted August 22, 2024

Imagine being a decision-maker who meets with sales reps regularly. I bet it wouldn’t take long for just about EVERY rep to sound the same, and; I bet you’d hear an endless assortment of cliched questions! Classics, like; “What keeps you up at night? “On a scale from 1-10, how is your present service?” “What … continue reading »

How To 10x Your Discovery Calls

Posted August 19, 2024

There’s one thing you need to realize when it comes to your discovery calls, and; Once you embrace it; Your sales results will improve dramatically! Right-click HERE to download this episode or listen via the audio player below. PS During the podcast, I mentioned our upcoming discovery call webinar. Click HERE for more details.

How To Warm Up The First Line Of A Cold Email

Posted August 15, 2024

Here’s how you can warm up your cold emails within seconds. Step 1 Go to your potential client’s LinkedIn profile and click on the About section. Step 2 Copy the text Step 3 Paste it into ChatGPT and use the prompt below. “Use the following LinkedIn ‘About’ section of a potential client to write a … continue reading »

How To Use ChatGPT To Get BETTER Prospecting Results

Posted August 13, 2024

When ChatGPT first arrived on the scene, I wanted NOTHING to do with it, in fact; I got mighty sick of all the fuss about it on the “interwebs”. Like many other sales professionals, I thought embracing it would somehow help create an inevitable replacement for humans. Or maybe all those Terminator movies took their … continue reading »

4 Words That Could Change Your Life!

Posted August 9, 2024

There are 4 words that I heard when I was 17 and they had a profound impact on my success, and quite frankly; My life! In this 5 minute episode of The Sales Playbook Podcast; I share them with the hope that it has a profound impact on you too! Right-click HERE to download this … continue reading »

Elevating Your Prospecting Results With ChatGPT!

Posted August 8, 2024

I have a bit of a confession to make; When ChatGPT first arrived on the scene, I wanted NOTHING to do with it, in fact; I got mighty sick of all the fuss about it on the “interwebs”. Like many other sales professionals, I thought that the act of embracing it would somehow help in … continue reading »

This Is Alarming But Treatable!

Posted August 7, 2024

“Between 40 percent and 60 percent of our deals end up stalled in no decision limbo” That’s a direct quote from the extensive research conducted by Matt Dixon and Ted McKenna, but; What do you do when you find yourself in those situations where the prospect is continually stalling or worse yet; They’ve “ghosted” you? … continue reading »

Expedite Your Deals With The “Easy Button” Email Template

Posted August 5, 2024

Have you ever thought about why some deals stall even though the prospect expressed interest? Here’s something you can do about it; I send a brief email with the subject line “(Prospect’s Name, Here’s How You Could Get Started” You could even use “Proposed Next Steps” “Here’s What Happens Next” etc. In the body of … continue reading »

Paul Castain
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