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How To Gain An Incredible Advantage Over Your Sales Peers

Posted August 4, 2024

There’s something that you can do, starting TODAY that will give you an immediate advantage! On this week’s episode of The Sales Playbook Podcast; We’re gonna go there! Right-click HERE to download this episode or listen via the handy/dandy audio player below. Listen to The Sales Playbook Podcast on your favorite podcast platform; SpotifyApple PodcastsAmazon/AudiblePandoraiHeartRadio PlayerFMPodbean … continue reading »

This Is Very Disturbing!

Posted August 1, 2024

I came across a number that in all honesty, needs to tap all of us on the shoulder! 100! 100, is something you should be focused on, and the sooner, the better! 100 is the amount of business days left in 2024, give or take, but, you should figure on having less! Why? Because 100 … continue reading »

Giving Your Sales Efforts The Necessary Tune-Up

Posted July 30, 2024

The other day, I brought my car into the shop, but nothing (to my knowledge) was wrong with it. Crazy, right?  Not really, because I brought it in for a tune-up, but in theory; Why, would I do that, when the vehicle is running just fine? Because it helps to keep the car running and … continue reading »

Sales Reps, Is This The New “F-Bomb”?

Posted July 28, 2024

There’s something all the influencers are saying you should NEVER say during a demo; I say bullshit! Right-click HERE to download this episode or have a listen via the audio player below. You can also listen to this episode via your favorite podcast platform.

How To Write A Cold Email When Your Research Comes Up Empty

Posted July 28, 2024

We’ve all had those situations where we do our homework on a potential client and come up empty! How do you personalize a cold email when you have nothing specific? Better check out this week’s episode of The Sales Playbook Podcast to find out! Please click HERE to download this episode or have a listen … continue reading »

Do This If You AREN’T A Fan Of Cold Calling

Posted July 26, 2024

I can’t say that I’ve ever loved making cold calls. In fact, I’ll go a step further, and tell you that there were times in my career when I avoided prospecting altogether because I hated cold calling! I avoided it earlier in my career because the thought of doing any 1 thing for an extended … continue reading »

How To Create A Peer To Peer Relationship With Your Prospects

Posted July 21, 2024

How your prospects regard you can influence their behavior and; Can make or break the deal! But HOW do you influence that? In this week’s episode of The Sales Playbook Podcast, we’re gonna go there! Click HERE to download this episode or have a listen via the handy/dandy audio player below. How To Close MORE … continue reading »

Decision Makers Ignoring Your Calls? Try This!

Posted July 19, 2024

Want to know how you can increase the probability of a decision-maker taking your call? Send A “Potato Chip” Email! Do you know the deal with potato chips? You can’t eat just one, so you need to use them in an email (before a call to a potential client). Ways to present a “potato chip”; … continue reading »

Paul Castain
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