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The subject line on your cold emails can dramatically improve your open rates and they can even dramatically REDUCE the probability of your email getting flagged for spam! In this week’s episode of The Sales Playbook Podcast, we’re going to talk about several things you can do to improve your subject lines in an all-caps, … continue reading »

In this week’s episode of The Sales Playbook Podcast, we talk about the proverbial “Elephant in the room”; Will AI replace sales reps? To download this episode, right click HERE or you can listen via the handy/dandy audio player below, Would you like 50+ChatGPT Prompts For Sales Professionals? You’ll find them in a special download … continue reading »

I came across a cold email template yesterday and quite frankly, I fell in love with it. Here it is, including the graphic they embedded into the email. “Hey Bob. Sorry, I couldn’t catch you on my prior outreach. That being said, instead of just talking about what Orum does, and why it’s so great, … continue reading »

I received a cold email today (the second within a 24 hour period) and it pretty much blew it for the sales rep. Here’s how it appeared in my inbox. The text is blurred intentionally to keep the sender’s identity private. First, and foremost, I didn’t even open the email because a) The subject line … continue reading »

As sales professionals, we often find ourselves spending an inordinate amount of time staring at our computer screens, wondering what to write to a potential client. Those days are gone, at least they should be! Thanks to FREE apps like ChatGPT you can save tons of time while creating BETTER cold emails. Today, I want … continue reading »

What do you do if you’re having trouble personalizing a cold email? Let’s say, you’ve tried to do your homework prior to writing the email and you’re coming up with a whole lotta nothing; Here’s a super quick idea; Personalize for the role, specifically challenges someone in their role faces, so; If you’re sending an … continue reading »

I have 3 email templates that have been generating a ton of appointments for my coaching clients. These 3 email templates are part of 4 simple steps YOU can take to get similar results, and; You can download them for FREE by clicking HERE You get the first step (and the first free email template) … continue reading »

Every sales rep can benefit from a really cool exercise actors and actresses have in their toolkit It’s called the “Yes, and . . .” exercise and they use it to develop their improv muscles. These muscles help them to work with the words that are spoken to them versus being CHALLENGED by them, and; … continue reading »

I came across a super cool and super simple concept called “The 100 Hour Rule” and it’s about to become your new best friend! Click HERE to download this episode or scroll down and listen to it via the audio player. Didn’t Make Quota This Month? Click HERE for something that can help!

So there you are, cold calling away. Somewhere between the voicemails, and the “Not interesteds”, are a handful of calls that actually went well but; Didn’t result in an appointment. What happens next? For most sales reps, it’s an alarm set in their CRM to call back again. There’s something more immediate and impactful you … continue reading »