There are things that are absolutely beaten to death when it comes to New Year’s goals and resolutions. And then there are the things that nobody talks about but really should! Let’s go there! Look at today’s post as a bit of a checklist of the things you most probably forgot to think about when … continue reading »
Have you ever thought about the ideal day and time to send a B2B sales email? According to a study conducted by Propeller, It depends on the type of recipient you’re sending it to. For entrepreneurs/workaholics; Opens: Saturdays at 10:00 am Clicks: Saturdays at 10:00 am Responses: Saturdays at 10:00 am Other decision-makers; Opens: Saturdays … continue reading »
As sales professionals, we often find ourselves spending an inordinate amount of time staring at our computer screens, wondering what to write to a potential client. Those days are gone, at least they should be! Thanks to FREE apps like ChatGPT you can save tons of time while creating BETTER cold emails. Today, I want … continue reading »
There is something rhythmic, catchy, and memorable about the grouping of threes in our communication. “Location, location, location” “Past, present, future” “Stop, drop, and roll” There’s a certain stickiness about it that the brain just can’t resist. You can use “triads” anywhere in your emails, and; They pack the BIGGEST punch when you present benefits in groups … continue reading »
If you ever wished that MORE decision makers would answer their phones, and there was a way to make that call less cold, less salesy, and WITHOUT any cutesy gimmicks; You should check out this episode of The Sales Playbook Podcast, ASAP! Oh, and this tactic can help you get more callbacks too, but there, … continue reading »
There’s something significant that you need to understand about the way we read emails; We tend to scroll through them quickly, and; That can be bad for us in sales because the recipient might miss the compelling words and phrases that could cinch the deal! This is why you should use “speed bumps” in your … continue reading »
I came across an interesting cold email template that I wanted to share with you. I’d like for you to read it and then I’ll share what I like about it. Hi (Name), Did you have a chance to check out the info I sent you last week? I know, you’re probably thinking But we … continue reading »
I have some awful news regarding cold sales emails that I’m going to share in this week’s episode of The Sales Playbook Podcast, but; It isn’t all bad news because I have 3 simple things you can do to DRAMATICALLY impact your cold email success rate! Right-click HERE to download this episode or listen via … continue reading »
As sales professionals, we often find ourselves spending an inordinate amount of time staring at our computer screens, wondering what to write to a potential client. Those days are gone, at least they should be! Thanks to FREE apps like ChatGPT you can save tons of time while creating BETTER cold emails. Today, I want … continue reading »
The latest trend in cold emails seems to be centered around a concept called “One-liners”. “One-liners” are short and sweet cold emails that are no more than 1-2 sentences long. As I mentioned the other day, decision-makers get a ton of emails and when you get tons of emails, you scroll, but; If that email … continue reading »
I look forward to hearing from you!
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