There was a time in sales (and thank God we’ve grown up since then) where there were all these “closes”. There was “The Ben Franklin”and “The Puppy Dog” and let’s not forget about “The Columbo”. I’m not a big fan of them, mostly because they sound salesy, contrived, and phony. I’m also here to tell … continue reading »
Many people in sales believe that AI is evil, goes against traditional selling methods, and; Some watched the Terminator movies too many times and are scared that AI could potentially replace sales reps. As my friend Dwight from The Office would say; FALSE! AI should be considered a complement, NOT a replacement. Stop letting your … continue reading »
Have you ever had a situation where someone completely misunderstood the intended tone of your email? The bad news is that it probably happens to you more than you realize! The Journal Of Personality and Social Psychology conducted a study where they found that 50% of online messages are misinterpreted. In this week’s episode of … continue reading »
How do you get someone’s attention in the first few seconds of a cold call or the first few words of an email and then; Keep their attention long enough so they hear you out? And; How do you intrigue them enough that they agree to the next step? I break it down into 4 … continue reading »
Everybody and their mother loves to tell us that we need to create value and differentiate but; How does one do that? One does that by embracing the art of “Random Acts Of Coolness”! A “random act of coolness” is just that, something random, something unexpected, and something that can “out cool” your competitors. Here are … continue reading »
Forget everything you were ever told about persistence in sales because in this week’s episode of the Sales Playbook Podcast, we’re going to talk about how it can actually hurt you! Think I’m bluffing? Then I triple dog dare ya to have a listen! Right click HERE to download the episode or scroll down and … continue reading »
One of the biggest challenges we have in sales is keeping our messaging fresh. You know, so we don’t bore the hell out of the person on the other side of that message. With a free app like ChatGPT we’ll pretty much NEVER experience those “What do I say” moments again! For example: You could … continue reading »
When it comes to reaching out to potential clients, crafting an effective cold email can make all the difference. To help you boost your cold email game, here are three ChatGPT prompts designed to enhance your writing skills and increase your chances of success. 1. Grab Their Attention Early: To … continue reading »
When it comes to reaching out to potential clients, crafting an effective cold email can make all the difference. To help you boost your cold email game, here are three ChatGPT prompts designed to enhance your writing skills and increase your chances of success. 1. Grab Their Attention Early: To … continue reading »
If you’re an older sales rep (or even a younger sales rep) you’ll want to listen to this ASAP or run the risk of being regarded as a dinosaur! Right click HERE to download this episode or scroll down and have a listen via the handy/dandy audio player! One more thing . . . On … continue reading »
I look forward to hearing from you!
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