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Posted June 13, 2023

Our potential clients go through periods of indecision and; This is why we use “evidence” to gently guide them by the hand during those times. One of the most powerful forms of evidence is the use of a sample, so your potential client can experience your solution; In a safe, risk-free, environment! I recognize that … continue reading »

A Prospecting Mindset For Whenever You’re Heading Into A Slow Season

Posted June 6, 2023

Like many of my followers, I experience some challenges during the summer and during the “holiday” season. Here’s what I’ve been doing for the last decade of owning my business and it’s dramatically changed the game for me. But first, a warning; There’s nothing cutting edge or brilliant here, but sometimes we’re so busy looking … continue reading »

Please Take A Moment To Read This!

Posted May 18, 2023

There are a lot of sales challenges that I try to address via this blog, and; They typically fall into two categories; Getting In Front Of MORE Opportunities Closing MORE Of Those Opportunities So I wanted to offer something where we take a deep dive into both! Here’s the plan; Session I 30 ways to … continue reading »

Do This If You AREN’T A Fan Of Cold Calling!

Posted May 9, 2023

I’m going to say something that no sales trainer in their right mind would confess to; I’ve never loved cold calling! In fact, I’ll go a step further, and tell you that there were times in my career where I avoided prospecting altogether, because I hated cold calling! Isn’t it funny how we avoid things … continue reading »

How To Write AWESOME Sales Emails!

Posted May 3, 2023

That Email You’re About To Send Is Screwed! Why? Between the amount of emails the decision makers receive each day and the fact that many of them are doing the work of 1-2 other people thanks to staff reductions; They’re going to make a split second decision. That means; Most emails will fail the test at … continue reading »

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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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