How To Avoid Infrequent Prospecting

Posted August 11, 2014

Things happen! You get busy, there are fires to put out perhaps a little travel or maybe lots of travel but unfortunately; the result of all this is that you simply don’t prospect on a consistent basis! This episode of The Sales Playbook Podcast is for you my friend! This week, we’re going to talk … continue reading »

Before You Fire That Prospect . . .

Posted August 11, 2014

When it comes to pursuing a prospect, I see lots people who give up way too early and you know what . . . I also see lots of people hanging on way too long. Truth be told, I see both sides of this one because on one hand we don’t want to just give … continue reading »

The Only "Motivational Speech" You'll Ever Need

Posted August 8, 2014

Stop looking for signs from the universe or for . . . Others to help motivate you. You already know what to do but . . . Are you willing to do the hard part . . . The part where you have to go out and get your uniform dirty? You can ponder that … continue reading »

I Get Annoyed When This Happens!

Posted August 8, 2014

It’s called “Paying full price for something when there was a special deal in place that nobody mentioned” Yesterday, I shared 200 ways for you to get “back to school” with your selling skills. I really screwed up one thing and feel an apology is in order. It seems like in my haste to launch … continue reading »

A Surefire Way To Lose A Sale

Posted August 4, 2014

This week on The Sales Playbook Podcast we continue with last week’s discussion (you know, when I told you about some really bad mistakes a rep recently made with me) but . . . I saved the most EPIC mistake for last. It’s something so simple to grasp but yet so easy for people to … continue reading »

Is The Cold Call Dead Or Is It Just Lonely?

Posted July 31, 2014

If there’s one thing you see lot’s of in sales, it’s extremes! Take this business of the cold call for example . . . There are some who believe you have no business being in sales if you aren’t going to make cold calls. There are others who will do everything they can NOT to … continue reading »

Our Problem Is That We Scroll Too Much!

Posted July 30, 2014

When you live in a world with too much information being consumed and then you marry that with an attention span that hovers about 9 seconds . . . You tend to scroll through things! That’s great from a time management perspective but . . . It may also mean that you are missing things. … continue reading »

Dissecting Some Common Prospecting Mistakes

Posted July 29, 2014

I thought it might be useful to dissect a recent attempt by a sales rep to sell me advertising on one of the social networks. And don’t worry, I don’t name names nor do I attack it in a way to make someone feel like an idiot. Instead . . . I talk about some … continue reading »

They Don't Know You Well Enough To Buy!

Posted July 28, 2014

Webster defines propinquity as “nearness of blood (kinship)” and “nearness in place and time” You can create “nearness” and “kinship” by making sure you’re “showing up” regularly with your prospects (clients too). Are you? This is why your calls have to be scheduled  . . . so you stay up on that “nearness” thing! Are … continue reading »

If Today Was Your Last Day . . .

Posted July 25, 2014

I recently had what could best be described as a really nice “bro talk” with one of my clients who just had a really bad medical scare. Everything turned out fine (thank God) and he told me how from this point on he was going to do all the things he spent a lifetime putting … continue reading »

Paul Castain
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