Being a “good” sales professional With a “good” product and . . . Delivering “good” service Doesn’t lead to “Wow!” It doesn’t lead to “Competitor Proofing” and certainly . . . Doesn’t get you talked about! Evict “good” . . . it simply isn’t good enough! Embrace “OUTSTANDING” as in . . . A unique … continue reading »
I was opening the mail the other day when a message struck me as odd. It said something along the lines of . . . Mr. Castain, We value your business and wanted you to know that we have moved to blah blah blah. I have no clue what it said after the “We have … continue reading »
I read an awesome book in January called UnMarketing by Scott Stratten. In one of the chapters, Scott talks about the importance of what he calls “Stop, Start & Continue” questions in your business. Here’s a quick breakdown of each: A “Stop” question would be things you should stop doing whether its with your clients, … continue reading »
Imagine, if you will, a client of yours that only buys one particular product or service from you while going to your competitors for the rest. Meanwhile, you offer those othere products and services. Congratulations, you have been “Pigeonholed” dude and in all reality, you probably didn’t have to imagine because it happens every day! … continue reading »
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