So how ya doing in the personal branding department? What are you doing to build this incredible brand called “You”? You see, when it comes to personal branding, most will agree its an important topic but the million dollar question quickly becomes “How does one create a compelling personal brand?” In this week’s podcast, we … continue reading »
A few weeks back I shared with you lessons from my 2 Year Journey To Brand Me. I thought it might be helpful if I shared with you several random thoughts on the concept of building a community. 1) Create places where your community can interact with your brand. Obviously a blog should be one … continue reading »
As I’ve said before on many occasions, hitting a threshold can be a good thing if you harness that energy and do something with it. Two years ago in November 2008, I did just that! I knew I had to create a “Paul Castain” brand, but had no clue how to do it. So I … continue reading »
There comes a time with every tried and true cliché that even the mere mention of it becomes like nails on a chalkboard or even an annoying relative that keeps inviting himself over for dinner. I’d say we are rapidly approaching that point with a Twitter Fallacy that’s fit for a rumor mill on steroids. … continue reading »
Buried deep inside the “Who’d a Thunk It” file is a rather simple question that can make the difference between pass and fail. Do you talk about this elusive thing called “value” or do you demonstrate it? In what ways do you demonstrate your value? Do you personally demonstrate your value or do you rely … continue reading »
I’m sure by now you’ve heard that we all should have some kind of personal website, blog etc where people can get to know us. But what if you don’t have one? There’s a simple fix. Take your Linkedin profile and make that your portal to “learning more about me”. Here’s what you can do … continue reading »
I was just finishing up a training session in Memphis when one of the participants raised his hand. Now this is the part that if ever I get famous enough to have an “Uncle Paul Aspiring Rock Star” movie, I will have them freeze the frame with the dude with his hand up in the … continue reading »
Someone asked me a really cool question the other day. They were concerned with just being one of multiple connections that people have in their network and they wanted to know . . . How does one stand out in a sea of networking contacts? Since they rejected my initial response of “Embracing nudity on … continue reading »
Several months back I was watching the George Lopez show and low and freakin behold, he had “Slash” jamming away with his band. A week or so later Slash shows up in some smoky hole in the wall night club and jams with a couple of local dudes, does a radio interview or three and … continue reading »
I had this client that we will call “Sally” because that was her name. And Sally used to call me and thank me for the thank you cards I would send her. Crazy, I know, but this is going somewhere. One day, Sally called me to thank me and said the following “You really must … continue reading »
I look forward to hearing from you!
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