I stopped by this old sit down Deli the other day and actually did the unthinkable; I sat down. I know there’s less calories when we eat standing up but what the heck. I was the only person in the place. Business was dead. At first, I thought it was an off time but confirmation … continue reading »
Yesterday, I encouraged you to check for Antiquated Sales Messages. Today, I want to challenge you to take a look at the messages you’re involved in so often that . . . You have become used to them and you’re either boring the hell out of the recipient or you’re missing an opportunity to differentiate. … continue reading »
My family and I went out to this little Italian place in our neighborhood this evening. Before I continue, why the hell is it always a “little Italian place”? No one ever says, “I went to this freakin ginormous Italian place.” I might go on that show “Shark Tank” and pitch this idea. Screw all … continue reading »
You don’t need me to preach the importance of knowing your clients inside and out! This isn’t a “Why” podcast . . . This is the “How”! In this week’s podcast I offer 3 important areas for you to explore with lots of ideas and suggestions! The first area is How To Use Technology To … continue reading »
Being a “good” sales professional With a “good” product and . . . Delivering “good” service Doesn’t lead to “Wow!” It doesn’t lead to “Competitor Proofing” and certainly . . . Doesn’t get you talked about! Evict “good” . . . it simply isn’t good enough! Embrace “OUTSTANDING” as in . . . A unique … continue reading »
The first way to grow your business is to make sure you have a solid foundation with the business you already have in place. Make sure that these clients love you! Not like you. Not fond of you but an all caps LOVE you! You will never grow your business if you are losing it … continue reading »
I probably should have titled this “The Thank You Challenges” because we’re going to talk about more than one challenge. The first challenge gets like one sentence because I don’t want to beat a dead horse. Has anyone ever beaten a dead horse? I have and it sucks! The first challenge is that you have … continue reading »
I was opening the mail the other day when a message struck me as odd. It said something along the lines of . . . Mr. Castain, We value your business and wanted you to know that we have moved to blah blah blah. I have no clue what it said after the “We have … continue reading »
I placed an order with a printer on the west coast on Friday and was completely blown away by an email I received from them on Monday. They told me they valued my business (a really cool way to get someone’s attention by the way) and went on to say that because they valued my … continue reading »
A few months ago, my wife and I ditched our cable service. I could bore you with all the individual reasons but it really came down to the fact that we felt like we were being overcharged and not listened to. Sound familiar? Approximately 90 days after we left they sent in the “We want … continue reading »
I look forward to hearing from you!
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