We've Connected Now Spam Me Already!

Posted May 12, 2014

Said nobody on a social network ever!  And yet . . . I think too many people think that an acceptance of an invite is an open invitation to . . . Opt them in for your newsletter. Send them salesy emails. Hit them up immediately to do business. Be helpful . . . not … continue reading »

The Sad Reality Of The Virtual World

Posted May 7, 2014

If you belong to a social network or even several social networks you might have noticed that there’s a whole lotta broadcasting of well, stuff. If you’re like me, you might enjoy consuming some of the incredible things that others share . . . for the low, low price of free but . . . … continue reading »

Want More Appointments? Look To Your Network!

Posted April 18, 2014

Yesterday, I offered a free 17 page report on how you can generate more appointments. Needless to say my site experienced mucho downloads but then my psychic abilities kicked in! I have this feeling that some of you had intentions of downloading it and then another bright shiny object caught your attention. Some of you … continue reading »

A Really Simple Way To Generate More Phone Appointments

Posted April 16, 2014

It’s been a really long time since I gave anything substantial away on this site so I figured “What the heck. why not create a free 17 page report for everyone.” My average client generates 5-7 appointments using the step by step method I’ve detailed in this report. I personally average 10-15 and have grown … continue reading »

There's Nothing "Social" About This Type Of "Social Selling"!

Posted March 20, 2014

I see it time and time again. Somebody sends an invite. It’s accepted and then . . . It’s quickly mistaken as a green light to . . . Spam, launch into infomercials or perhaps some implied opt in for newsletters and such. Please hang your head if you’re doing this because it’s really wrong … continue reading »

You Have The Right To Remain Silent But Why Would You?

Posted February 14, 2014

That’s the message I posted in our LinkedIn Sales Playbook community recently. We’re quickly becoming a society where people prefer to put their head down and remain silent instead of . . . Getting involved and interacting. And now the irony . . . This is happening every day on SOCIAL networking platforms. What’s SOCIAL … continue reading »

Your Social Network Is Completely Useless To You!

Posted January 31, 2014

That’s a ballsy statement but I still stand by it! It’s useless to you if you do what too many people are doing. Collecting names and doing NOTHING! No interacting No sharing No Commenting In fact nothing that would lead you to believe that the first word in Social Networking is. . . SOCIAL And … continue reading »

3 Steps To A Stronger Network

Posted October 14, 2013

We all know we should build a strong network but many are challenged with the “How?” part of the equation. Sure you’ve created a social networking profile ( I hope) or maybe you’re a die hard, traditional “networking events” type of dude/dudette but . . . What do you do to nurture and grow that … continue reading »

11 Ways To Maximize Your LinkedIn Experience

Posted May 15, 2013

1)    Invitation Templates . . . don’t use them! You’re better than that! Nothing says “I couldn’t be bothered taking 10 seconds to write you a personal message” more than those boring templates. Want to stand out? Don’t do what everyone else is doing. 2)    Avoid “IDK’s” “IDK” stands for “I don’t know” When someone hits that, … continue reading »

Leveraging LinkedIn Groups As A Social Selling Tool

Posted May 12, 2013

Podcast Powered By Podbean Download this episode (right click and save) Everyone and their mother (they actually bring their mother with them) tells you to join LinkedIn and get involved. They tell you that its a great opportunity to build your brand and ultimately increase sales but . . . If you’re like me you’d … continue reading »

Paul Castain
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