The Speed Of Dissatisfaction!

Posted August 1, 2011

So I’m sitting waiting to meet with my banker the other day and found myself getting both impatient and annoyed. She was now 15 minutes late for our appointment and I can see her still with another client. Normally, I’m a patient dude, but it annoyed me that she never got up and gave me … continue reading »

Its Easier To Write A Check Than To Build A Community

Posted July 24, 2011

There are many reasons why some people still aren’t onboard with Social Media. For some, they are still waiting . . . Waiting to see what happens with it and if it is indeed a fad. Waiting to get some conclusive evidence regarding ROI. For some its an unnecessary debate of traditional media and/or selling … continue reading »

Showing Up Sporadically Isn't A Strategy!

Posted July 5, 2011

Pardon me for being direct, blunt and “going there” sans foreplay but . . . If you aren’t “showing up” on a regular basis, you run a high risk of failing as a sales professional! And what, pray tell is “showing up”? It’s all the activities that comprise your sales mix such as Calling Prospects … continue reading »

Your “FOMO” and You!

Posted May 24, 2011

According to the Urban Dictionary, “FOMO” is the Fear Of Missing Out as in a party, event, etc. Sounds innocent enough and maybe even something that you can easily dismiss as something that has little to do with your world. Think again dude . . . its actually a rather serious obsession that is infecting … continue reading »

It Takes Less Than 10,000 Hours To Be Perceived An Expert

Posted May 24, 2011

According to Malcolm Gladwell, in his book Outliers (affiliate link) it takes approximately 10,000 hours of practicing a particular skill set for us to achieve expert status. I believe it takes far less time to perceived an expert. I remember when I first started on my Castain 2.0 journey, there was this dude all over … continue reading »

You Better Get Over Not “Getting It”

Posted May 10, 2011

You don’t have to search very far these days to find someone who tells you straight up. . . “I don’t get Twitter” “I don’t get all this Social Media stuff” “I don’t get sales people who feel the need to blog.” And just to be fair gang, it’s not just the anti Sales 2.0 … continue reading »

Do You Interrogate Your Network?

Posted May 5, 2011

I’m seeing a trend in the social networking circles that I believe is quite limiting. Interrogating people! Someone wants to connect with you and you ask them “Why?” Or “How do I know you?” I know of people who ask people who follow them on Twitter why those chose to follow them. I’ve invited people … continue reading »

How To Give To Your Network Without Going Broke!

Posted May 2, 2011

Quite frankly, I think people get downright nervous when they keep reading about how they should give to their network. I would imagine that it conjures up images of giving away your business and conditioning your network not to pay you for your services. Well it certainly doesn’t have to be that way, in fact, … continue reading »

The Social Networking Courtship

Posted April 27, 2011

You scan the room cautiously and there, like a diamond in the ruff is someone you feel compelled to approach. Mustering every ounce of courage, you walk bravely across the crowded, noisy room, rehearsing your lines and getting yourself “in the zone” It all seems rather surreal, (like in Wayne’s World when Wayne approached Tia Carrere to … continue reading »

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(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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