This is Part 1 of a 2 part blog post by Nigel Edelshain By now you’ve probably seen the statistic from CSO Insights that shows 48% of sales people missed their quota in 2009. The percentage of sales people missing their number increased over 2008. Now I, for one, would not be surprised if this … continue reading »
A few weeks back I shared with you lessons from my 2 Year Journey To Brand Me. I thought it might be helpful if I shared with you several random thoughts on the concept of building a community. 1) Create places where your community can interact with your brand. Obviously a blog should be one … continue reading »
In the spring of 2008 I addressed the national sales force of a billion dollar company and told them they needed to get Linkedin! I told them it was the best thing since sliced bread and how their personal brand depended on a venue like LI. A month later, I scratched my head, clueless, wondering … continue reading »
As I’ve said before on many occasions, hitting a threshold can be a good thing if you harness that energy and do something with it. Two years ago in November 2008, I did just that! I knew I had to create a “Paul Castain” brand, but had no clue how to do it. So I … continue reading »
I’m sure by now you’ve heard that we all should have some kind of personal website, blog etc where people can get to know us. But what if you don’t have one? There’s a simple fix. Take your Linkedin profile and make that your portal to “learning more about me”. Here’s what you can do … continue reading »
So there you are minding your own business and low and behold someone sends you a request to connect , be “friends” or for the Twitterati, you’ve been “followed”. Do you accept, “friend” or go off the deep and “follow back”? Before we continue, you need to know something about me and its not easy … continue reading »
In this week’s podcast, I outline a few key philosophies that can profoundly impact your social networking progress. 1) The Patience/Urgency Relationship: How long should this Social Networking stuff take? How long should I give it? How do I expedite my results? Why does Paul keep asking these questions? While you’re exercising patience, you might … continue reading »
1) Joining And Then Hanging Out On The Sidelines: This one hits home with me because its how I quit both Linkedin and Twitter when I first started my “Castain 2.0” journey. I get this dopey “Alright I signed up now entertain me circus boy” vibe from people trying out social networking. Social Networking isn’t … continue reading »
Someone asked me a really cool question the other day. They were concerned with just being one of multiple connections that people have in their network and they wanted to know . . . How does one stand out in a sea of networking contacts? Since they rejected my initial response of “Embracing nudity on … continue reading »
As many of you know, one of my social networking strategies is to transition at least 5 of my “virtual” relationships to “real” time each week. Needless to say, the relationship is worth more, once I move it off the computer screen. I thought it might be helpful if I shared with you how I … continue reading »
I look forward to hearing from you!
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