2 Caveats If You're Using Creativity To Try And Capture A Potential Client's Attention

So there you are trying to get a potential client’s attention.

You tried calling them but they never pick up their phone and they never call you back.

You tried emailing them and still nothing.

You’re considering something creative to get their attention and;

That’s when I want you to consider the following 2 things.

First . . .

Make sure whatever creative approach you’re about to use is not only appropriate from a tasteful perspective, make sure it underscores a point that you’re trying to make.

And while we’re at it, let’s understand that the recipient is busy and distracted so let’s go ahead and help them “connect the dots”.

Example:

Someone once sent me a Superman cape to get my attention. They included a handwritten note saying that anyone who could put out the amount of content that I do and be a father of three must be superman. He went a step further and mentioned that he helps makes his clients look like superman to their clients.

It was an excellent tie in with his services and it certainly got my attention but;

I never bought a damn thing from the guy

Why?

Well that’s where the 2nd caveat comes in.

Second . . .

Make sure you have a follow up plan that transitions that creativity into a conversation starter.

Sounds like a silly thing to have to remind an adult about but as a business owner, I see it all the time.

I think we are under the illusion that our creative gesture is so incredible, that this person will stop what they’re doing and deliver a blank check.

Or maybe we get a little pissy because they didn’t at least give us a tip of the hat or something.

Back To That Superman Story . . .

I forgot about this guy for several years until I was writing content for one of my prospecting courses.

It’s a real shame too because he had gotten my attention and then a million other things stole it from him.

Now what if he had put the following phrase in that note:

“I’m going to give you a quick call on February 10th at 8:45 am. I have a few ideas that will have you feeling like you can leap tall buildings and such.”

The he followed up with a call and said something like:

“Hey Paul it’s John Smith, the guy who sent you that superman cape. I’m assuming since you were able to answer your phone that you didn’t actually try to leap a tall building or something”

Whether you like that follow up or not, that isn’t the point;

The point is that he DIDN’T map out his communication steps and;

He let a conversation starter go to waste.

Creativity, when used properly, can help create a better conversation and;

A BETTER conversation can help us to AVOID phone objections.

Most Cold Calls SUCK!

Seriously, a report from LeapJob tells us that 98% of cold calls fail.

Some use that as an excuse to avoid picking up the phone.

Others see it as an opportunity to look at where they might be lacking as far as their phone chops.

Let’s Do Something About That . . .

Why don’t you come join us for our How To AVOID and OVERCOME Objections webinar on February 9th, at 11:30 am EST.

Here’s what I’m going to share;

30 ways to find potential clients who have a higher probability of needing what you sell, TODAY. Can you say “URGENCY”?
2 ways to get WARM Introductions.
How to craft an objection resistant dialogue that gets their attention in the first 10 seconds.
How to proactively prevent skepticism, doubt, resistance and, I might as well say it; OBJECTIONS!
How to respond to typical objections like “Not interested/No need” “Have a supplier/Under contract” “Too busy”.
How to respond to typical stalls, like “Call me back next month, next year, after the holidays, next millennium etc” “Send me your information” etc.
A 3 step formula to help you regain control of your calls.
4 ways to beat nervousness and call reluctance.

Here’s What You’ll Get . . .

(1) 90 Minute Webinar

Worksheets

Webinar Replay

Bonus eBook

Email Access To Me

Paul Castain's Blog