There are two email tactics that I believe will send the WRONG message right now.
The first one is the old “leave a voicemail and follow it up, IMMEDIATELY with an email mentioning the voicemail.“
How does this send the wrong message?
Well for starters you just interrupted someone (from what they’re doing) twice within minutes.
It comes across as needy and desperate, and;
With all the recent events;
It can make you look tone deaf!
For those of you who feel that an adult needs a reminder that they have a voicemail;
Send the reminder the next day or just say “f*ck it” and just try another form of outreach, another day.
The other email tactic I would avoid is a certain type of “bump” email.
A “bump” email is an email that you can create from an app, chrome extension, etc, that will automatically forward your last email with a message of your choosing.
Example: Let’s say I send you an email today. I can forward that same email to you next Friday with a note “Any thoughts on this?” or “Wanted to give this a bump (see what I did there) to the top of your inbox”.
For the record, I’ve always hated this approach because;
Most people keep forwarding the same sh*tty email and it put’s forth this vibe of “Hey dumbass, how about a response?”
Why do I think it’s a bad idea right now?
Once again;
It makes you look needy.
It makes you look desperate, and;
With all the recent events, it can make you look tone deaf.
How?
Because the tactic has this way of saying “Hey dumbass, how about a response?” and right now, your prospect is thinking about other, more important things.
People have a lot on their mind right now.
No one is telling you NOT to sell, but;
Carpet bombing your prospect with messaging and continuing to basically ask for a response;
Really should go on the back burner.
And besides, those things were never a good look for you anyway!
Would You Like To Send A BETTER Sales Email?
I’ve put together 10 Covid-19 appropriate cold email templates, subject lines, call to actions, as well as 25 tactics to help you get in front of more opportunities right now!
I’m going to share these resources next Thursday, June 11th, at our How To Write AWESOME Sales Emails webinar!
Here’s what I’m going to share;
- 25 tactics to get your sales emails opened, read, and responded to during Covid-19.
- A Covid-19 specific messaging strategy that adds value while softening the “ask”.
- 10 subject lines that capture a decision maker’s attention. You’ll also get a bonus PDF.
- 10 different types of emails, that are appropriate to send during Covid-19. Oh, and I’m also going to send you the templates. You’re welcome!
- How to use embedded emails to add a much needed human element to your emails.
- One EPIC mistake, just about every sales rep makes, in the first sentence of an email.
- 10 call to actions that are more appropriate during the pandemic.
- How to dramatically increase your response rate
When?
Next Thursday, June 11th, from 11:30 am to 12:30 pm EST and if you can’t join us live, I’ll send you the replay and all the extras listed below!
Here’s What You’ll Get . . .
(1) 60 minute, online training session
Webinar replay in case your can’t join us live or you’d like to come back for seconds!
PDF with 10 subject lines
10 Covid-19 Appropriate Email Templates
PDF With 10 Softer Call To Actions
How Much?
$99
Please click HERE to reserve your spot!
