The 2 Types Of Emails EVERY Sales Rep Should Be Using

There are two types of email you need to have in your sales arsenal.

Consider these as categories with multiple flavors but here they are.

The first category is prospecting emails and I bet you’re all over this one.

These are the emails you send out to people, who haven’t opted in (aka requested) to receive your emails.

You’re approaching them to hopefully set an appointment, schedule a call or demo etc.

The second category is where the bulk of the sales population falls way short!

These are the emails you are sending to people who have opted in to receive emails from you.

The key phrase here is “Opted in” as in

Time Out: You might be thinking “My marketing department already does this” and that’s where you’re making a GRAVE MISTAKE!

Marketing departments market the company, NOT You and potential clients buy you first!

So when you send helpful ideas, tips, suggestions, resources etc to potential clients;

It builds YOUR relationship with someone who has basically said “I’d like to get to know you better!”

It establishes your expertise and credibility and also a sense of propinquity! Call me crazy but I’m thinking that those things expedite sales!

Do you have your own email list comprised of people who have actually opted in?

Which type of email recipient do you think converts quicker;

Someone who asked to receive your emails or

Someone who had that decision made for them?

During our upcoming 50 Emails (and templates) To ROCK Your Sales program I’m going to be showing you how to build your own list with people who actually WANT to get emails from you.

I’m also going to share 10 emails that will help you build trust, demonstrate your expertise, and create a dialogue.

This all happens in Session I of our 2 session mini course starting August 9th, at 11:30 am EST.

Here’s what you’ll discover;

3 Ways To Build Your Own Email List (And Actually Have The Recipient Request To Be On It)
The One Type Of Email Most Reps Never Even Think Of Sending (That Costs Them Business)
How To Get Your Email Opened (Without Being Sleazy) Note: 79% of sales emails aren’t even opened.
Three Powerful Ways To Make Your Email Extremely Relevant To The Recipient.
How To Use “Speed Bumps” To Capture Someone’s Attention Within The Email.
10 Emails (With Templates) That I Personally Use To Build Rapport, Credibility, and Demonstrate Expertise.
2 Call To Actions That Result In More (Get This) ACTION From The Recipient
How To Create Mini Email Campaigns WITHOUT Having To Trade Places With The Marketing Department
How To Vary The “Flavor” Of Your Emails (40 Examples and Templates Will Be Shared In Session II)
8 Types Of Emails That Convince (With Templates)
The Follow Up Email You’ve Been Forgetting To Send
The “Promise” Technique and Why It Works With Prospects and Clients.
The Visual Technique Your Peers Are Using To Humanize Their Emails (It’s Not What You’re Thinking)
A 3 Step Technique That Effortlessly Combines LinkedIn, Snail Mail, and Email.
The One Email That Seriously Expedites Referrals. Yep, I’ll Send You The Template Too!
The 4 Types Of “Value” Emails (With Templates).

(2) 90 minute training sessions with actionable tips and tactics. No fluff in my programs!

Webinar Replay (Attend Live, View The Replay, I Won’t Tell Anyone)

Worksheets

50 Email Templates

Email Access To Me So You Can Send Me Your Emails For Review, Bounce A Webinar Related Idea Around, Etc

$249

Jim Lesko, President, Lesko Industries Inc

Please click HERE to secure your spot in this special mini course!

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