Whenever I mention mailing something out to a potential client, most sales people automatically think its a topic better suited for the marketing department.

I disagree!

Let marketing handle the 50,000 piece campaign marketing the company, your job is to market yourself (and the company) one potential client at a time.

Here are 3 things you can do to stand out!

1) Don’t use your company envelope! Why? Oh I don’t know, perhaps they’ll judge the piece BEFORE they open it.

Imagine if I sent you something in a Castain Training Systems envelope.

You might find yourself saying “Training? We don’t need no stinkin training!” And then you promptly sh*t can my letter.

Instead, use either a plain white envelope, or if you want to REALLY kick it up a notch, go out and buy some colored envelopes so it looks like a personal greeting card.

2) Hand address that bad boy and don’t use labels. We want this to have a personal feel to it and we don’t want this to resemble anything that even smells like it went out to a kazillion people.

When you write the return address, just use your last name and NOT your company name. Oh, and while you’re at it, don’t even think of running this through the meter! Use a stamp.

3) Include some kind of handwritten note within the mailing piece itself. We all know that handwritten notes are powerful and some of you even give the old “I know that” eye roll and yet you don’t do it.

Please change that right now!

If your mailing piece has room on the piece itself, write your note there. If it doesn’t, then post it notes work beautifully.

Needless to say, these 3 tactics might be a tad time consuming if you send out 10,000 all in one sitting but;

What if you sent out 2 each day?

That’s 10 a week.

40 per month and;

Approximately 500 per year and;

500 more opportunities for you to stand out in a world littered with “Me too” sales reps!

One more thing . . .

For those of you who would like to get in front of a few more opportunities BEFORE year end;

I’d like to invite you to join us for our 50 Ways To Prospect Differently In The Fourth Quarter webinar.

I’ll be sharing 50 of my BEST prospecting tactics.

5 of my best cold email templates.

10 cold email subject lines.

1 cold calling template.

7 voicemail templates and;

You’ll gain access to;

• 10 Places Where You Need To Start Looking For Business.
• How To Find Potential Clients With The Urgency To Buy NOW vs January.
• 10 Fourth Quarter Specific Messaging Tactics. Said Another Way “How To Leverage The Fourth Quarter Instead Of Being Challenged By It!”
• 3 LinkedIn Prospecting Tactics That Work Like A Charm.
• The 3 Snail Mail Tactics That Will Help You Stand Out Immediately!
• My Updated 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
• How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Cold Calls and Voicemails.
• My 5 BEST Sales Email Templates.
• 10 Subject Lines That Capture The Recipient’s Attention.
• How To Create A Really Effective Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
• 7 Voicemail Scripts (With Templates) That Will Help You Stand Out.
• A “Call To Action” That Actually Inspires ACTION!
• A Very Different Prospecting Cadence That Mixes Phone, Email, LinkedIn, Snail Mail, Etc.  

When?  

Thursday, October 25th, at 11:30 am EST  

What Do You Get?  

(1) 90 Minute Webinar

Webinar Replay

Worksheets

5 Email Templates

1 Phone Template

7 Voicemail Templates  

How Much?  

$99

Please click HERE to reserve your spot.