My message going into a holiday weekend is simple . . .
Don’t be challenged by holidays, LEVERAGE THEM!!!
There are 3 absolutely awesome opportunities leading up to, and immediately following a holiday weekend, that many of your competitors are going to miss.
And sadly, you might miss them too, if all you do is consume today’s blog post without taking ACTION.
Holidays give us an opportunity to change up our messaging! And changing up our messaging keeps us from boring the recipient.
Sales is a courtship that never ends. It’s our job to keep that courtship interesting or we will surely get disregarded and deleted.
The problem is that most sales reps spew a message that reeks of “I’d like to sell you something” or “I’m touching base, following up, circling back . . . to sell you something” A holiday weekend hands you a different message on a platter.
Now you can call wishing them a great holiday weekend. You can ask what they have planned, you could send them an email with some of the festivities that are going on in the local area, you could stop by with some kind of fun “holiday kit” (include bourbon and cigars in mine please). That’s one way to LEVERAGE a holiday.
There’s less noise leading up to and immediately following a holiday weekend Many a sales rep will either mentally check out or do admin during this time.
I don’t know about you, but I like to communicate when there’s less noise.
Look how this is starting to come together. We start with a message that’s fun, festive, and a change from the typical “I want to sell you something” message. Then we deliver that message during a time when there’s less noise. And that brings us to . . .
People tend to lighten up and become more “festive” around holidays Think I’m kidding? Watch what happens in your own office. And not to beat the sh*t out of a point, but many people are festive because they’ve mentally checked out. They’re thinking of heading off to the beach this weekend or the barbecues and the beers. Truth be told, I’m thinking of a Filet Mignon I bought that is (no exaggeration) as big as a small child. See, right there, you could have sold me something because I was in a great mood thinking about the weekend.
Now when people are in a fun and festive mood, they become more conversational. When people become more conversational, you bond, you learn things, they learn things, and YOU, my friend, stand out from the slackers who think its pointless to actually work on the Friday prior to a holiday.
So let’s take a look at what we actually have going in our favor;
First, we have a different message that’s fun and not typical
Next, we deliver it at a time when there’s less noise
We deliver that to a person who’s in a fun and festive mood
I see a recipe for success instead of some myth that its pointless to actually work for the better part of two weeks.
My message with holidays is simple;
Take time to slow down, you certainly deserve it.
If you’re going to take time off, do it, guilt-free!
But if you’re going to add a bunch of “admin days” because you bought into some bullsh*t myth,
Then you need to understand that you’re missing opportunities.
On September 17th, at 11:30 am EST, you’re going to take better control of the phone!
During this 90 minute webinar, you’ll gain access to;
- 6 Ways To Optimize Your Calling Time
- How To Warm Up Even The Coldest Of Cold Calls
- 5 Email Templates That Position You For A BETTER Call
- How To Get Someone To Answer Their Phone WITHOUT Being Deceptive
- How To Capture A Decision Maker’s Attention Within The First 8 Seconds
- How To Utilize “Pattern Interrupts” To Subtly Gain Control
- My 3 Step Objection Buster Formula
- 3 Exercises That Will Build Your Cold Calling Chops
When?
Thursday, September 17th from 11:30 am – 1:00 pm EST
What’s Included?
(1) 90 Minute Webinar
Webinar Replay
(5) Email Templates
(1) Phone Template
Bonus PDF With Responses To Typical Phone Objections
Bonus PDF With Prospecting Exercises To Build Your Cold Calling Muscles
How Much?
$99
Please click HERE to reserve your spot for this special cold calling resource!
