3 Ways To Capture A Potential Client's Attention Via Snail Mail

Whenever I mention mailing something out to a potential client, most sales people automatically think its a topic better suited for the marketing department.

I disagree!

Let marketing handle the 50,000 piece campaign marketing the company, your job is to market yourself (and the company) one potential client at a time.

Here are 3 things you can do to stand out!

1) Don’t use your company envelope! Why? I don’t know, perhaps they’ll judge the piece BEFORE they open it. Imagine if I sent you something in a Castain Training Systems envelope. You might find yourself saying “Training? We don’t need no stinkin training!” and then you promptly sh*t can my letter, Instead, use either a plain white envelope or if you want to kick it up a notch, go out and buy some colored envelopes so it looks like a personal greeting card.

2) Hand address that bad boy and don’t use labels. We want this to have a personal feel to it and we don’t want this to resemble anything that even smells like it went out to a kazillion people. When you write the return address, just use your last name and NOT your company name and while you’re at it, don’t even think of running this through the meter! Use a stamp.

3) Include some kind of handwritten note within the mailing piece itself. We all know that handwritten notes are powerful and some of you even give the old “I know that” eye roll and yet you don’t do it. Please change that right now! If your mailing piece has room on the piece itself, write your note there. If it doesn’t, then slap a post it note on it and go to work.

Needless to say this approach isn’t impractical if you need to send out 10,000 of these but;

What if you sent out 2 each day?

That’s 10 a week.

40 per month and;

Approximately 500 per year.

WOULD YOU LIKE

30+ WAYS TO CHANGE THINGS UP?

Come join us for our webinar this Friday, March 23rd, at 11:30 am EST!

Here’s what I’m going to share;

25 Places Where You and Your Competitors Have Been Forgetting To Hunt.
1 Simple Tactic That Gets MORE Potential Clients Taking Your Call.
1 Simple Tactic That Dramatically Increases Your Call Backs.
5 Creative Ways To Capture A Buyer’s Attention BEFORE Your Competitor Does.
5 Ways To Use Snail Mail (That Your Competitors Miss Completely).
3 Ways To Use LinkedIn To Generate A Crazy Amount Of Phone Appointments.
The Phone Template My Clients Have Been Using To Generate MORE Appointments.
How To Handle Stalls and Objections.
How To Create A Simple Communication Plan That Helps You Get In Front Of MORE Opportunities.

Here’s What You’ll Get;

(1) 90 Minute Webinar

Worksheets

Webinar Replay

(5) Email Templates That Get Opened, Read and Responded To

(1) Phone Template

Access To A Secret Resource Page

Email Access To Me To Answer Any Webinar Related Questions

When?

This Friday, March 23rd at 11:30 am EST

How Much?

$99

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