I see it (and experience it) time and time again.
A sales rep calls a prospect, they don’t answer so they either leave a message or they simply call back.
Some will immediately email after they left a voice mail (which I think is annoying but to each their own) and the cycle repeats itself over and over again.
There Are Several Things Wrong With This Approach
1) It’s typical, it’s boring, it’s predictable, and there’s nothing about it that makes you stand out since you and everyone else is doing it. I also believe that because everyone else is doing it, there is nothing about it that breaks the recipient’s pattern of ignoring it.
2) When you approach a prospect in the same way, over and over again, you are conditioning a “non response”. Think about it; after a while, a prospect sees your name on an email and if you’ve basically sent the same lame message forever, why would they open it? The same holds true for voicemails. They hear your name, they start to hear the same message you’ve left forever and they delete faster than you can say “I’ve fallen, and I can’t get up!”
So How Do You Freshen Up Your Approach?
You change it up by utilizing different types of outreach and different types of messaging within those types of outreach!
Let’s Break It Down Together . . .
Think about everything you can do besides the phone and email.
There’s snail mail, Fed Ex, drop offs, drop ins, LinkedIn, text messaging, creative things, etc.
Once you get done with your list, I want you to imagine a drop down menu for each category where you think of several options within that category.
Let’s take email. There are different types of emails you can send. Right?
There are intro emails.
Emails where you’re sending along something useful (an article, resource, study, etc.)
Emails where you embed a brief video.
So Imagine This . . .
You come up with at least 10 different types of “touches” for your sales mix.
Then you create an imaginary drop down menu with at least 3 different touches within that category.
That’s at least 30 different things and . . .
At least 30 different ways for you to become less typical.
Was This Prospecting Tip Helpful?
It’s actually 1 of more than 75 tactics I share during our How To Hunt For New Business More Effectively download.
Here’s what I’ve prepared for you;
In Session 1, we’re going to explore how you can seriously warm up your cold calls.
We’ll talk about 3 different “scripts” that I’ve designed to be used during the pandemic.
We’ll discuss how you can create a more objection-resistant dialogue while maintaining control of the call. And while we’re at it, we’ll discuss a revised objection handling formula that’s a must if you’re using the phone.
In Session 2, we’ll discuss how you can master this thing we call “email”!
I have tips that will help you with your subject lines, overall message, how to improve your response rates, and a few tactics that will forever change the way you approach emails going forward!
Oh, and you’ll get to send me one of your prospecting emails for an honest and helpful critique.
In Session 3, we’re going to talk about how you can use creativity to stand out and capture the attention of your prospects.
I’ll be sharing numerous real-life examples of what sales reps have been using during the pandemic.
In Session 4, I’m going to show you how to put everything together into an all caps EPIC prospecting campaign.
We’ll explore a lethal tactic called “Mixing and Mapping”.
You’ll be creating a well orchestrated prospecting campaign and sending it to me so I can provide personalized feedback.
When?
Download it immediately and then go at your own pace
What’s Included?
(4) 60-75 Minute Training Sessions
(3) Phone Scripts
(3) Voicemail Scripts
PDF With Suggested Responses To Typical Phone Objections.
(15) Email Templates
Bonus PDF With 10 Attention-Getting Subject Lines
PDF With 6 Ways To Increase Email Response Rates
PDF With 6 Ways Your Peers Are Using Creative Prospecting Tactics During The Pandemic.
PDF With 30 Creative Prospecting Ideas
Folder With A 10 Touch Prospecting Campaign Complete With Suggested Templates and Phone Scripts.
(10) LinkedIn Templates
Personalized Feedback After Each Session When You Hand In Your Homework Assignment.
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299
Click HERE to secure your spot in this program!
