Paul Castain's Blog

5 Examples Of How "Creating A Difference" Paid Off

Posted January 13, 2015

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True or False: People buy difference?

I bet you’ve heard that one before,right?

I bet you heard it so many times that you go out of your way to position yourself as “different” with regard to your competitors.

If we were all in the same room together, most of you would have broken eye contact with me after reading that last sentence.

Buyers today (thanks to all this crazy online stuff) have pretty much heard it all and I would venture to say that to them, you sound like every other person trying to get their business.

Sadly, I bet many of your own clients might even think that.

Earlier today, I sent out a free, audio sales lesson where I shared 5 examples of people who are not only different, but in many ways, have chosen to “break the rules”. Not in a bad way, but in a way that helps them create a perceived DIFFERENCE!

If you haven’t done so already, take 18 minutes out of your life and listen to it.

Too busy? Then download it and let me ride shotgun with you while you’re taking care of business!

Download this episode (right click and save)

It’s Time To Hunt For Business More Effectively!

If you want different results when it comes to bringing in new business, then perhaps its time to try something different!

Click HERE to check it out!

Mixing it up - Copy

 

Paul Castain
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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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