I’ve said it before and I’ll say it again;
When you’re a buyer, getting pitched several times a day;
everyone begins to sound the same!
Here are a few examples of how your peers are leveraging creativity to STAND OUT!
Jamie McLennan, Allegra Princeton
Jamie sent me a really cool, imprinted ball from a company called SendaBall.

You can have them imprint pretty much any message from “Is your widget vendor dropping the ball?” to birthday wishes etc.
It’s fun, it’s different and for less than 21 bucks you’re going to stand out.
If you’d like to learn more about how Jamie uses creativity, check out this interview I did with him on my podcast.
Scott Eganhouse and Brian Euclide, TEC Mailing Solutions.
Where do I start with these two?
Well, they’ve found a recurring point that they want to reinforce and they do it with fun!
They designed suits that reinforce their “Cloud Mailing Guys” theme. Talk about a walking billboard, huh?

And did I mention that they have fun with it?

And did I mention how they use repetition to drive home a point?

Cintas played on a familiar theme “Straight Outta Compton” and had some fun with it.
In the process, they convey a confidence and a certain badass vibe . . . all with a “tongue in cheek” delivery.

Here’s the thing;
Business has become incredibly TYPICAL over the years;
Don’t ever underestimate the power of approaching in a less typical (and even completely against the grain) fashion.
Enough about them . . .
What will YOU do to set yourself apart?
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