6 Super Simple Things You Can Do To Write A BETTER Sales Email

Close your eyes and count to 1 (sorry, but it’s Monday morning, and I need to set the bar pretty low).

While you have your eyes closed, I want to you imagine what 2.5 million of something (anything) looks like.

Once you have the visual, now you can begin to understand something.

Every second, 2.5 million emails are sent!

That’s a lot of noise and worse yet;

You’re competing against all that noise!

Here are 6 ways to write a better one!

Do your homework. A lot of sales reps make the mistake of researching only before a call. Research prior to an email, can help you create a more targeted, meaningful message. A more targeted, meaningful, message helps you stand out, and it helps you get more responses.
Vary the “flavor” of your email. Most sales messages are a variation of “I want to sell you something”. Sending that type of email, regularly, gets you deleted and disregarded. Flavors to consider: An email asking a question, an email inviting them to an event, webinar, etc, an email where you’re passing along a no strings attached resource, an email introducing your prospect to someone who could buy from them, help them, etc. An email with information that can help underscore YOUR expertise, a team member’s expertise, company smarts. There’s obviously more, what else can you add to the list to change things up?
Ask yourself “What do I want the recipient to do as a result of reading this?” This will help keep you on point and remind you to have some kind of call to action.
Think about the subject line and make it relevant to them. They are their own favorite subject, so why don’t you get their attention that way?
Redo any opening statement that talks about you and your company and instead, make it about them.
Use “evidence” to solidify your points. Perhaps a statistic? A testimonial? A study? What other types of “evidence”can you use? “Evidence” has this really cool way, of answering the question “Who says so besides you?”

YOUR EMAILS MIGHT NEED SOME FINE TUNING!

This Thursday, December 21st at 11:30 am EST, I’m going to be sharing my 4 step messaging framework, my 20 BEST sales emails and then sending everyone on their way with my sales email templates.

ONLY 3 DAYS LEFT TO REGISTER!

Here are just a few of the emails we’ll discuss;

The 2 emails that generate a sick amount of appointments for me each week.
The one email (with 12 different variations) that reduces doubt, skepticism and objections.
The email that demonstrates your expertise.
The “Little Big Horn” email.
2 emails you MUST send to your LinkedIn network.
The “Social Clue” email.
The “Disappearing Prospect” email.
An intro email (with 30 different variations).
The “Reverse Call To Action” email.

When?

This Thursday, December 21st, at 11:30 am EST.

Can’t make it that day?

Here’s what you’ll get;

(1) 90 minute webinar with over 50 ideas.

Worksheets
Webinar Replay
My personal sales email folder with 20 templates!

How much?

$99

Please click HERE or the button below to join us (and to get your email templates)

Paul Castain's Blog