Paul Castain's Blog

A Common Prospecting Tactic That Limits Your Results

Posted November 17, 2021

There’s one tactic that seriously limits the number of opportunities you’re able to get in front of.

It actually goes back to your early days as a sales professional when you were taught;

“Make the appointment with the highest level decision maker.”

High level decision makers are important for removing internal speed bumps, getting everyone on board, securing funding, etc, but;

As awesome as they are, they typically aren’t experiencing the same level of “pain” or opportunity as those below the 30,000 foot level.

So sometimes it actually makes sense to start lower, create champions, then TOGETHER you can approach the higher level decision maker.

I have a new tactic I’ve been testing that will help you approach the higher level decision maker with a bit of an “offer they can’t refuse”.

I’ll be sharing it next Wednesday during a special webinar designed to help you get in front of MORE opportunities!

Here’s a sample of what I’m going to share;

  • 3 Ways To Create Internal Pressure When Decision Makers Aren’t Giving You The Time Of Day.
  • 2 Critical Points Of Entry Within Target Companies That MOST Reps Miss Completely.
  • The Lead Generation Tactic That Sales Reps Depend On Marketing For But Absolutely SHOULDN’T!
  • The New Account Acquisition Strategy That Works Wonders During Pandemics, Recessions, Etc.
  • The 3 Touch LinkedIn Cadence (With Templates) That Generates Opportunities.
  • Why Your Need To Avoid A Certain Type Of Prospect Is Costing You Sales!
  • How To Triple The Probability Of Getting Referrals (I’ll even share a cool template you can use with your clients).

When?

Next Wednesday, November 24th, from 11:30 am to 12:30 pm EST.

“But that’s the day before Thanksgiving”!

For those of you who aren’t working that day, I’ll send you the webinar replay and all the goodies listed below!

Here’s what’s included;

(1) 60 minute live webinar

Webinar replay

My 3-touch LinkedIn cadence with templates.

“Peer Pressure” email template.

Referral template to use with your clients.

How much?

$99 baby!

Please click HERE to secure your spot!

Paul Castain
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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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