Everybody and their mother loves to tell us that we need to create value and differentiate but;
How does one do that?
One does that by embracing the art of “Random Acts Of Coolness”!
A “random act of coolness” is just that, something random, something unexpected, and something that can “out cool” your competitors.
Here are several examples of how companies use this tactic with their clients;
When I arrived at the Omni Hotel in San Francisco, there was a knock at my door, and low and behold, there was this woman delivering a way cool “welcome snack” A chocolate covered pretzel and a cold bottle of water.
Totally unexpected and mighty cool!
Note: Not as cool as if they had brought me a “Welcome Shot Of Tequila” but a chocolate covered pretzel is always a close second in my book!
When you do your first mailing campaign with MailChimp, they send you this email and a T-Shirt congratulating you.
TIME OUT!
What are you doing to welcome your new clients?
Could you send them some kind of cool welcome kit?
How about a giant cookie that reads “Thanks for letting us take a bite out of your business!”?
How about personalizing some really cool ice cream?
Embassy Suites surprised me and made me the “Guest Of The Day” during one of my visits. Here’s what was waiting for me in my room.
In that handy/dandy gift bag, there were a few candy bars, some popcorn, and 2 bottles of water.
TIME OUT!
Are you surprising your customers?
Audible sent me a gift certificate for our one year anniversary. I felt like crap because I forgot to get them something but then again, they made like several ten’s of millions of dollars more than me last year. Probably because they are embracing that “Random Acts Of Coolness” thing!
PSPrint upgraded my order back in December, at no charge, just because.
Just because why? Just because they’re working their “Random Acts Of Coolness” thang!
I buy my monogrammed shirts from Paul Frederick. Why? Not only do I love their shirts, but I also love their dedication to “random acts of coolness”, like when they surprised me by including a free silk tie with one of my orders.
How about a random act of coolness as part of an apology to a client?
That’s what they did at Disney when they forgot to bring my son’s lemonade.
After apologizing profusely, the server brought my son an entire pitcher of lemonade (complete with glow cubes and funky straws)
So there you have it;
Several examples of how you can differentiate, add value, and most of all;
Out-Cool your competitors!
We’re going to be talking about maximizing account potential in this week’s session of our AI Sales Mastery course.
Have you signed up yet?
If you do, I’ll send you the recording and templates from Sessions 1 and 2 and then you can join us live tomorrow for our third and final session.
Here’s a brief overview;
Session 1
- How To Use AI To Target Your ICP (Ideal Customer Profile)
- How To Create A Hyper-Personalized Multi-Channel Prospecting Sequence With ChatGPT.
- How To Modify Any Cold Calling or Voicemail Script, Email, and LinkedIn Template In YOUR Style and YOUR Voice.
- Complete List Of ChatGPT Prompts To Elevate Your Prospecting Game.
Session 2
- How To Use AI To Create A More Effective Needs Analysis.
- How To Use AI To Create A More Targeted Demo
- How To Use AI To Create A Hyper-Personalized Multi-Channel Follow-Up Sequence.
- Complete List Of ChatGPT Prompts To Improve Deal Velocity
Session 3
- How To Use ChatGPT To Maximize Account Potential.
- How To Use ChatGPT To Improve Account Retention.
- How To Use AI To See How A Competitor Will Expose Your Vulnerabilities With Your Clients.
- Complete List Of Prompts To Retain and Grow Your Existing Accounts.
When?
The course began July 21st. Join each Friday at 12:00 pm EST until August 4th
What’s Included?
(3) 60 Minute Live Training Sessions
Recordings Of Each Session
Lots Of Templates You Can Modify With ChatGPT
Bonus PDFs After Each Session With A Complete List Of ChatGPT Prompts
How Much?
$299 Per Participant
Questions? Contact me by clicking HERE
Click HERE To Secure Your Spot!
Enroll Your ENTIRE Sales Team For $1199
Train your whole squad for a fixed rate of $1199 and score a FREE 30-minute team call with Paul Castain. You’ll also get email support for any of the course related material for the duration of the course! Click HERE to contact me about this option.
