There’s nothing worse than losing an opportunity to a competitor who’s less qualified than you and your company!
Before you write that statement off as a hypothetical;
I’m here to tell you that it might be happening without you even knowing it.
How?
By your competitor “showing up” on your prospect’s radar more than you do, and;
Presenting their widget with more (perceived) authority, expertise, and style than you do!
Take “Mary” for example.
I come across her videos on LinkedIn all the time.
She speaks with authority and style and yet;
Half the sh*t she’s saying doesn’t work in the real world, and;
When you take a look at her profile, she has the equivalent of about 15 minutes of experience.
But I’m willing to bet that she takes her competitors opportunities;
Simply because she bumps into these prospects more!
The same thing happens to you (and not necessarily on LinkedIn).
You have competitors taking YOUR opportunities simply because;
Your potential clients are more familiar with them then they are with you!
On one hand it isn’t fair, especially if you are clearly the better choice but;
On the other hand;
If they have created that sense of familiarity via phone, email, snail mail, LinkedIn, video, text messages, traditional networking, creative approaches, drop ins, drop offs, FedEx, while;
You’ve been taking a more passive approach, then;
They deserve the win!
And that’s unfortunate for both you and your competitor’s newly acquired client!
Have you ever see this visual?
Did you ever think that maybe the opposite is true for you where;
You’r actually a lion who sees the pussycat looking back from the mirror?
Maybe it’s time for you to turn to your competitors and say;
You’re sitting in my seat, now get the hell up!
Then claim what’s rightfully yours!
Today, I’m cordially inviting you to do a few things;
- Create a communication plan that will enable you to “bump” into your potential clients, in multiple ways (phone, email, snail mail, LinkedIn, video, traditional networking, creative approaches, text, drop ins, drop offs, FedEx, etc)
- Work on the “flavor” of your messaging so it encourages your dream client to want to be “courted” by you.
- Make sure you work it consistently. Sporadic approaches to sales communication are highly ineffective!
Need some fresh ideas on HOW to do this?
Join us for our How To Create A Kick-Ass Prospecting Cadence webinar, this Thursday, February 13th from 11:30 am – 12:30 pm EST.
Here’s what you’ll learn by joining us;
- 3 Different Prospecting Cadences: You will learn the step by step prospecting cadences I’ve created for the sales teams I’ve trained. We’ll discuss what to say, when to say it, and what channel to utilize. You’ll also get the exact scripts and templates so you can implement immediately!
- 5 Keys To A Kick-Ass Prospecting Cadence: There are things that most sales reps are completely unaware of when it comes to their approach and how it’s perceived by decision makers. We’re going to explore mistakes to avoid as well as the key components of an effective prospecting cadence!
- 6 Ways To Add Value To The Recipient: Everyone loves to tell you to “add value”. Great idea, but HOW do you do that? Don’t worry, I got you covered!
- 5 Ways To Use Creativity To Capture A Decision Maker’s Attention: I’m going to share 5 creative approaches your peers have been using and I’m even going to throw in a bonus PDF with 30+ creative ideas you can easily (and inexpensively) add to your cadence.
- How To Draw Someone Out Who ISN’T Responding To You: Admit it, this one’s your favorite because you know it sucks when your outreach is completely ignored! I have a few ideas to help!
When?
THIS THURSDAY, February 13th from 11:30 am EST to 12:30 EST. Can’t make it? Sign up anyway and I’ll send you the webinar replay, templates, scripts, etc!
Here’s what’s included;
(1) 60 Minute Webinar With Over 25 Actionable Tips
Webinar Replay In Case You Can’t Join Us Live Or You’d Like To Review Again
(3) Ready Made Prospecting Cadences Complete With Scripts and Templates
(1) Bonus PDF With 30+ Creative Prospecting Ideas
(1) Bonus Exercise With Feedback From Paul: “How To Add Value While Communicating With Potential Clients”
How Much?
$99
