Paul Castain's Blog

A Huge Mistake That’s Costing You Business (Please Read)

Posted May 10, 2017

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Many of us were force fed a half truth that has cost the sales profession billions of dollars!

We all were taught to;

“Look for the pain”

While pain is the single biggest motivator for change, going into a meeting and probing only for pain is sales malpractice.

Contrary to what we’ve been taught, pain doesn’t always exist and if that’s all you’re prepared to uncover, there will be times (many of them in fact) where you leave that meeting with a whole lotta nothing!

You’re also doing your prospect a huge disservice because in a sense, you’re telling them that your solution is only available for people with pain.

My question to you is . . .

How about, in addition to probing for pain, you probe for opportunity?

What are the opportunities that you and your widget help your clients embrace?

Opportunities can be . . .

Greater Productivity

More Profit

More Sales

Happier Employees

Happier Clients

Happier Shareholders

Faster Onboarding

Better Online Reviews

Greater Efficiencies

Those are just some and YES these could all be pain areas too, but if you only probe these areas for pain and then consider it done;

Is it possible that you’re leaving money on the table?

Again, I want to be clear . . .

Finding pain will help you get that deal across the finish line faster but in the absence of pain, why walk away from the opportunity of, well, opportunity?

We’re going to be talking, A LOT, about things like this that can help you to close more deals in our 12 Ways To SAFEGUARD Your Deal webinar, on May 18th, at 11:30 am EST.

Here’s what you’ll gain by joining us;

First, I’m going to be a good coach and show you how to create a much better opportunity, right from the start.

Things like . . .

  • How to get in front of people who have a much higher degree of URGENCY to make a change in the first place.
  • Getting the right people into your meetings. My definition of the “right” people might shock you!

Then, we’re going to discuss . . .

  • How to disqualify your competitors from the running WITHOUT badmouthing them.
  • How to emotionally charge up your prospects so they have complete buy in to making a change NOW!
  • How to keep your prospect completely engaged, between meetings and your deal moving forward!
  • How to create a communication plan so you avoid any of that lame “Calling to check in” BS.
  • What to do when your prospect goes silent.

Click HERE to learn more and to reserve your spot!

click here for details

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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