A HUGE Prospecting Mistake!

There’s something that ruins your prospecting efforts and it’s so subtle, it usually goes undetected!

“Backing yourself into a corner” is an idiom that means to put yourself in a difficult situation where you have no good way out.

Sometimes we inadvertently do this in our cold calls and emails.

Here’s where it happens;

Someone tells you to send information and you come back at them with the response “Whenever someone asks me to send them information it’s typically because they really aren’t interested and want to let me down easy, if that’s the case, you can just tell me not interested”

All this does, is make it super easy to get you off their phone with a bright shiny “No thanks” as your parting gift.

How about responding to the “Not interested” objection by tapping out and politely exiting the call? You’ve given yourself nowhere to go when you give up like that.

Time out! This is by far, the most common phone objection, and most reps either submit or come back with something that “paints themself into a corner”.

Case in point;

Some sales reps were trained to reply with a politer version of “Not interested in what? I haven’t told you about _______” In what world does calling a potential client out like that end well for the sales rep?

Here’s another way to “paint yourself into a corner”;

Any form of a “breakup” email telling them, in essence, that this is the last time you will contact them.

Please understand that the person reading that is thinking “Awesome, all I have to do is ignore this person one more time and they go away. And the best part is that I don’t have to tell them to f off”

Don’t ever make a move when you’re prospecting that limits your options going forward.

Would you like a ton of prospecting tips, tactics, and templates?

Join us for our Summer Sales Challenge starting June 13th!

There are over 75+ FRESH sales ideas that will breathe new life into your sales efforts.

There are 6 sessions and 6 assignments designed to help you turn the ideas into action, and action into MOMENTUM!

You and I will interact weekly in the sessions and you’ll get personalized feedback when you hand in your assignments.

You will be paired up with another participant as accountability partners.

You’ll receive my latest templates for;

Cold Calls
Voicemails
Objection Responses
Cold Emails
Cold Email Subject Lines
LinkedIn Messaging
ChatGPT Prospecting Prompts
Complete Prospecting Sequences

Here’s an overview of each session;

Session 1: How To Own The Summer Selling Season

10 Ways To Leverage “Summer Specific” Outreach
THE Best Way To Respond When Prospects/Clients Want To Stall Until After Summer.
5 Productive Things To Do When Things Slow Down.
The Quickest/Most Efficient Way To Coordinate With Multiple Stakeholders and Their Vacation Schedules.
The “Compelling Reasons” Exercise With Feedback From Paul Castain
The “10 Things” Exercise To Be Completed With Your “Accountability Partner”

Session 2: The Prospecting Tactics Decision Makers DON’T Know About

How To Use The Risk Factors Approach (Email Template.
The One Type Of Company That Typically Has Plenty Of Money To Burn and How To Approach Them.
The “3 Month Window” Approach and Why It Works So Well (Email Template and Phone Script).
The Voicenote and Video Tactic That Will Get You Noticed (2 Scripts).
Video Prospecting Assignment With Feedback From Paul Castain.
Voicenote 2-Step Sequence Assignment With Your “Accountability Partner”.

Session 3: How To Use ChatGPT To Create BETTER Cold Calls, Emails, and Sales Messaging

The 2 ChatGPT Audits Each One Of Your Cold Emails, LinkedIn Messaging, and Cold Calls MUST Pass.
The Easiest Way To Create Messaging and Complete Sequences When You Don’t Know What To Say.
10 ChatGPT Prompts That Will Give You Endless Possibilities For Cold Calls, Voicemails, Cold Emails, LinkedIn, etc.
ChatGPT Assignment With Feedback From Paul Castain.
ChatGPT Assignment To Be Completed With Your “Accountability Partner”.

Session 4: The 2024 Cold Call Playbook

5 Ways To Warm Up Your Cold Calls.
5 Cold Call Openers Decision Makers Haven’t Heard Before. (5 Templates)
Framework For Responding To Standard Objections and Suggested Responses. (Bonus PDF)
“Triad” Assignment With Feedback From Paul Castain.
“Sparring Session” To Be Completed With “Accountability Partner”.

Session 5: The 2024 Cold Email Playbook

How To Write A BETTER Subject Line (PDF With Multiple Subject Lines)
The 5 Opening Lines That Ruin Your Emails and The 2 That Will Captivate A Decision Maker.
10 Battle-tested Cold Email Templates That WON’T Get Disregarded and Deleted! (Templates)
3 Must-Have Cold Email Tactics
Email Assignment With Feedback From Paul Castain
Email Assignment To Be Completed With Your “Accountability Partner”.

Session 6: The 3 Sequences EVERY Sales Reps Must Have In Their Arsenal

The 5 Components Of A Kick Ass Prospecting Sequence.
The Importance Of Leveraging A Multi-Threaded and Multi-Channel Approach
3 10-Touch Sequences Complete With Scripts and Templates
Prospecting Sequence Assignment To Be Discussed With “Accountability Partner”.
Prospecting Sequence Assignment With Feedback From Paul Castain.

It’s only $495 for the 6 sessions, 75+ actionable tips, tons of templates, scripts, and ChatGPT prompts, and;

I’ll be available to you via email for support and feedback during the course.

Please click HERE to reserve your spot and if you’d like discounted pricing for 2 or more participants, please send me an email paul@yoursalesplaybook.com

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