Paul Castain's Blog

A Longer Sales Cycle Should Equate To A Revised Cold Email Sequence

Posted June 10, 2020

If I were to tell you that sales cycles are now longer thanks to Covid-19, you’d probably say “Duh”, and rightly so, but;

The conversation could get interesting if I were to ask you;

“But what are you doing about it?”

Let’s take those cold emails you’ve been sending;

Have you changed the “flavor”?

Have you changed the balance between giving and asking?

Have you added components to your messaging that help reduce doubt, skepticism and hesitation to act during a pandemic?

Are you using a softer call to action?

Have you adjusted the frequency of contact or are you carpet bombing the sh*t out of your prospects during a sensitive time?

Are you “breaking up” with your prospects or are you allowing for a longer sales cycle?

Please don’t fool yourself into thinking that you can use the same emails and the same tactics right now!

Would You Like To Send A BETTER Sales Email?

I’ve put together 10 Covid-19 appropriate cold email templates, subject lines, call to actions, as well as 25 tactics to help you get in front of more opportunities right now!

I’m going to share these resources this TOMORROW, June 11th, at our How To Write AWESOME Sales Emails webinar!

Here’s what I’m going to share;

  • 25 tactics to get your sales emails opened, read, and responded to during Covid-19.
  • A Covid-19 specific messaging strategy that adds value while softening the “ask”.
  • 10 subject lines that capture a decision maker’s attention. You’ll also get a bonus PDF.
  • 10 different types of emails, that are appropriate to send during Covid-19. Oh, and I’m also going to send you the templates. You’re welcome!
  • How to use embedded emails to add a much needed human element to your emails.
  • One EPIC mistake, just about every sales rep makes, in the first sentence of an email.
  • 10 call to actions that are more appropriate during the pandemic.
  • How to dramatically increase your response rate

When?

TOMORROW, June 11th, from 11:30 am to 12:30 pm EST and if you can’t join us live, I’ll send you the replay and all the extras listed below!

Here’s What You’ll Get . . .

(1) 60 minute, online training session

Webinar replay in case your can’t join us live or you’d like to come back for seconds!

PDF with 10 subject lines

10 Covid-19 Appropriate Email Templates

PDF With 10 Softer Call To Actions

How Much?

$99

Please click HERE to reserve your spot!

Paul Castain
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(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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