Paul Castain's Blog

A Prospecting Mindset For Whenever You’re Heading Into A Slow Season

Posted June 6, 2023

Like many of my followers, I experience some challenges during the summer and during the “holiday” season.

Here’s what I’ve been doing for the last decade of owning my business and it’s dramatically changed the game for me.

But first, a warning;

There’s nothing cutting edge or brilliant here, but sometimes we’re so busy looking for cutting edge and brilliant that we miss the obvious.

I increase my prospecting efforts leading up to summer and again a few months before Thanksgiving here in the US.

This way, I’ve created a sense of familiarity and have increased the likelihood of having appointments while the rest of the world complains about how slow it is.

This next part might not sit well with you;

As part of my increased pace leading up to a slow season, I absolutely will do some work on the weekend like researching, stuffing envelopes, LinkedIn inmails, writing emails to be sent during the upcoming week, etc.

I do this while my family is sleeping so that I can get it done and still enjoy the weekend.

Complaining about slow seasons is easy but actually doing something about your challenges, well that’s what separates the rock stars from the wannabes!

Have you signed up for our upcoming webinar 25 Ways To Sell More This Summer?

A few fresh ideas couldn’t hurt!

We’re going to discuss everything from how to respond when potential clients say “Call me back after summer” to how you can actually leverage the summer to completely dominate your competitors.

Oh, and we’ll even talk about a detailed communication plan (complete with templates and scripts) designed with summer in mind.

Here’s what you’ll gain by joining us;

  • 10 Examples Of Summer Specific Messaging Your Peers Are Using
  • 3 Ways To Triple Your Referrals Over The Summer
  • 3 ways to create URGENCY with your prospects and clients
  • A Quick And Easy Way To Work Around The Vacation Schedules Of Prospects/Clients
  • 3 ways to generate more business with your existing clients
  • A ridiculously simple summer communication plan you can implement the moment I teach it to you. Oh, and I’ll send you all the templates and scripts.
  • How to leverage the summer instead of dreading it
  • How to outwork your competitors this summer (and still enjoy the heck out of yours)

When?

June 15th at 11:30 am EST

Here’s what you’ll get . . .

(1) 90 minute webinar with over 25 actionable tips

Webinar Replay 

Complete 10 Touch Summer Prospecting Cadence

How Much?

$99

Please click HERE to join us!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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