A while back, I did some consulting for someone who owned an ad agency.

One day, we were having a discussion about ad copy when he told me something that hit home.

“Good copy, gently leads the right people by the hand, to take action, while shooing away the wrong people”

I’m wondering if we should modify that for our sales efforts to read . . .

“Our sales efforts should gently lead the right people to doing business with us while shooing away the wrong people”

Just a thought because . . .

You’re allowed to be picky too you know 🙂

Thoughts?

Did you know . . .

That our online sales course begins in a little less than a month on April 2nd? Click here to learn more, see a course outline as well as pricing. Please email me for special pricing on 2 or more participants. paul@yoursalesplaybook.com