You know that place on an email where you have your auto signature?
It’s actually FREE advertising space and I’m guessing that you aren’t taking advantage of it!
Oh and it can help you facilitate a REALLY SOFT CALL TO ACTION which will help you to avoid coming across as insensitive during a pandemic!
Here’s the rub . . .
Go to your email settings and pull up your auto signature (don’t worry, we aren’t going to change the actual signature).
Go to your auto signature and at the end of all your contact info (I’m guessing that’s what you have there now), put a space and then;
A BIG OLD “PS”!
And that’s where the magic starts!
Use a phrase that sparks curiosity, and then mention a result, product, service, etc.
Examples:
“PS Ask me about how you can get double digit response rates on your next direct mail campaign?”
“PS Our new X-1000 line goes live in January. Click HERE for details.”
“PS Click HERE to learn HOW your peers are tackling ______”
“PS Turnover costs you more than you think. Click HERE for the brutal truth.”
“PS Download our FREE Hiring Guide by clicking HERE”
There’s a lot more to this but for now, the main thing to remember is that you need to change out your “PS” like every two weeks. If you don’t, you condition the eye (or both eyes is they have two) NOT to look there anymore.
Suggestion: Set a recurring alert so you remember to change it out.
Here’s the coolest part . . .
You basically forget that it’s there and go about your day to day.
Then all of a sudden you get these random replies to an email where you were talking about something else, and;
Whammo . . .You’ve been given an awesome entree into a conversation that helps you and the recipient.
Assignment: Create a word doc with at least 6 different “PS” messages.
Sales Managers: Have your team complete the exercise and then send you their “PS” messages. Compile everyone’s messages into one word doc and then get it back to them. Next thing you know, you’ll have an arsenal of these bad boys.
One more thing . . .
You can also use an account based approach to your PS by modifying it for a specific prospect/client.
And there you have it;
Another way for you to offer a kinder, gentler call to action in your emails!
WHAT CAN YOU DO TO MAKE YOUR COLD EMAILS STAND OUT DURING COVID-19?
Then you’ll want to check out Session 2 of my prospecting download!
This download focuses on something super important right now;
How To Prospect During Covid-19
Here’s what you’ll gain access to;
Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.
Where the “money” is right now and one counterintuitive approach 99% of your competitors haven’t thought of.
A thought process that smart companies utilized during the last recession that changed their results dramatically.
A philosophy American Express pioneered that could work wonders for you right now!
How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.
Session II: Retooling Your Cold Calls.
3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.
3 voicemail scripts that are relevant to what your prospect’s are concerned with, right NOW. What? You’d like the templates? Done!
How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.
How to create “mental body armor” and avoid burnout!
Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.
Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.
10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!
A PDF With 10 Subject Lines
The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!
What you should do INSTEAD of putting endless hours into posting content.
10 LinkedIn templates that will help you stand out with your network.
Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!
The 5 components of your cadence that MUST be adjusted during Covid-19
3, count ’em, 3, pre-made prospecting cadences, complete with templates, scripts, etc.
A tactic that creates anticipation for your next call, email, etc.
When?
Download it instantly and go at your own pace!
What’s Included?
(4) 60-75 Minute Prerecorded Training Sessions
(3) Phone Scripts
(3) Voicemail Scripts
(10) Email Templates
Bonus PDF With 10 Attention Getting Subject Lines
(10) LinkedIn Templates
Personalized Feedback After Each Session When You Hand In Your Homework Assignment.
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299
Click HERE to gain access!
