Paul Castain's Blog

A Simple Action Plan For The Holiday Week

Posted July 6, 2014

1) Make a list of people you plan on calling after July 4th and then dive in for some serious pre call planning! Take the time to really research both the company and your contact. You now have no excuse since you have all this time.

2) Make a list of people in your social network (virtual network too) that you really need to get to know better. Actually, there are probably some you don’t know at all so why not take this week to schedule sort of a “getting to know you” call. Now there’s a good chance that the timing might be bad for them now but at least you set the wheels in motion. I go into great detail in how you can set these calls up in this free report.

3) Exploratory Calls: An “exploratory call” is a call you make when you don’t have a contact name. The purpose is to get the name of the person who would typically buy your product or service so the next time you call, you don’t sound like a telemarketer. So instead of calling and saying “Can I speak to the person who ______________” you’re saying “Good morning, Joe Jones please” The way I suggest getting this info is telling them you want to get some information out to the person who would be in charge of ____________ and was wondering who you should send it to.

4) Email Your Database: This is a “Uncle Paulism” to the highest degree in that I beat this one to death with you guys. Your competitors will be asleep the week leading up to and the week after July 4th so there will be less noise! But there’s more . . . You’ll get a ton of those handy/dandy “out of office” responses! Those responses contain direct lines, cell numbers and additional contacts (in many cases better contacts)

5) Do a “Drive By” I know, my New York is really shining through! A “drive by” in this context would be for those of you who serve a local area. Take that recording app on your smart phone and jot down the names of the businesses you want to contact and then get the phone numbers etc once you return to your office.

6) “Drive By” Part Dos: Go to a multi tenant building and use the camera on your smart phone to take a picture of the building directory. As many of you know, I like to hum the theme to James Bond while I do this because I’m bad ass like that. Once you get back to the office, look up the phone numbers etc.

7) Get involved in a discussion! Again, many of you feel you are too busy to get involved in a community discussion on a network like LinkedIn or Facebook. Now’s your chance to finally jump in! While you’re at it, like us on Facebook or come join us on LinkedIn!

8 Take this time to get smarter! For once, you don’t have the excuse “I’m too busy to learn” (which we both know is complete bullsh*t) so why not use this time to hone your craft. To help you, I have 99 free audio sales lessons waiting for you if you click here and all kinds of on demand training resources if you click here.

And by all means, take some time off of work if that’s what you want to do. Recharging is an awesome thing but don’t you dare go into work and wander around the cubicles complaining that the whole world is on vacation this week.

Kicking Your Competitor’s Ass Has Never Been So Much Fun!

If you haven’t taken a moment to look at the great content we’ll be sharing in our online Sales Camp program, now might be a really good time!

There are 6 all caps AWESOME sessions from Precall Planning to 2 sessions on hunting for business, questioning skills (and none of that open ended/closed questions crap) how to present your solutions in a way that you’ll stand out (in a really noisy world) and of course . . . closing and handling stalls, objections and those dreadful things that make people stay on the fence of indecision (And don’t you hate that by the way?)

Please click HERE for more details and to reserve your seat.

Paul Castain
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