If you’ve been nurturing your LinkedIn network all along, NOW is a great time to reach out to get to know your network better.
If you HAVEN’T been nurturing your LinkedIn network all along, NOW is a great time to reach out to get to know your network better.
And contrary to public opinion;
You don’t have to put out all kinds of content and become one of the “LinkedIn Cool Kids” to do this, in fact;
I’d venture to say that not enough people are preaching this right now, and yet it’s so simple;
Ready?
Castain’s Kick-Ass Lead Gen System . . .
1) Go into your list of LinkedIn connections. Start alphabetically and pick at least 3 people you HAVEN’T spoken with yet.
2) Send them a brief email letting them know that you’re embarrassed that you’ve never reached out to get to know them better and you’d like to change that. Give them two scheduling options (like you would during a cold call) and that’s it.
3) Once you get them on the phone, DON’T launch into a sales pitch. Instead, show a genuine interest in getting to know the other person. For once, we have an instant ice-breaker with everything going on in the world right now.
Forgive me for saying this but;
But when you ask how someone is doing right now, ask because you genuinely care, not because you need to check off a box!
4) At the end of the call, ask them if there is anyone you should be on the lookout for, that they’d be interested in connecting with.
5) Ask them who they know who might be able to utilize your product or service.
That’s it! Short, sweet, and REALLY effective!
How?
First, you’re doing something that nobody does on LinkedIn . . . Getting to know each other via the ancient art of a phone call.
Second, you are finding out how you can help each other (Kind of important right now, now?).
Third, you have a way of asking for a referral WITHOUT the conversation getting weird or salesy and;
You’ve created a relationship where it’s much easier to ask each other for help at some point in the future.
Example:
What if you’re doing your pre-call planning research and you discover that Jane Jones happens to be connected with Bob Smith (someone you’ve spoken with and have introduced to others). Now you can reach out to Bob and ask him if he can introduce you to Jane.
Now unless Bob is a jerk, I’m thinking his warm intro is going to be much better than that cold call you were about to make, no?
And don’t forget that this works the other way too;
You know, like when your connection needs something from you?
And that’s it.
This is the system I used prior to launching Castain Training Systems in 2011 and by the way;
I landed 45 clients in 30 days because of this!
We’re going to be talking more about HOW to utilize LinkedIn during Covid-19 during our How To Prospect In The Weeks Ahead download.
It’s a 4 session course, that I’ve loaded with tons of extras, and;
You can join us from the safety of your own home.
Here’s the plan;
Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.
Where the “money” is right now and one counterintuitive approach 99% of your competitors haven’t thought of.
A thought process that smart companies utilized during the last recession that changed their results dramatically.
A philosophy American Express pioneered that could work wonders for you right now!
How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.
Session II: Retooling Your Cold Calls.
3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.
3 voicemail scripts that are relevant to what your prospect’s are concerned with, right NOW. What? You’d like the templates? Done!
How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.
How to create “mental body armor” and avoid burnout!
Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.
Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.
10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!
A PDF With 10 Subject Lines
The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!
What you should do INSTEAD of putting endless hours into posting content.
10 LinkedIn templates that will help you stand out with your network.
Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!
The 5 components of your cadence that MUST be adjusted during Covid-19
3, count ’em, 3, pre-made prospecting cadences, complete with templates, scripts, etc.
A tactic that creates anticipation for your next call, email, etc.
When?
Download it immediately.
What’s Included?
(4) 60-75 Minute Prerecorded Training Sessions
(3) Phone Scripts
(3) Voicemail Scripts
(10) Email Templates
Bonus PDF With 10 Attention Getting Subject Lines
(10) LinkedIn Templates
Personalized Feedback After Each Session When You Hand In Your Homework Assignment. Yep, your seventh grade math teacher is back baby and he’s pissed!
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299
Click HERE to get your hands on this download!
