Someone pursued me for a while to do business with them and quite frankly . . . I think they did a great job!
So great, that I signed up for their service.
I noticed that once I signed up, I would get various things that equated to upgrading and spending more money with them but . . .
I would never get ideas on how I could use their service more effectively.
Never a follow up call to see if I was indeed digging their product.
Just a whole lot of “but wait there’s more” nonsense geared at getting me to open my wallet again.
I often talk about the value in creating “courtships” with our prospects but the problem with many is that they promise marriage when all they really want is the business equivalent of a “friend with benefits”
Don’t get me wrong, we need to always think of ways to expand our relationships.
Upgrade our services.
Develop accounts.
Penetrate other departments even though I just laughed at the fact that I used the word “penetrate” but . . .
I wonder if we’d ultimately attract a bigger paycheck if we simply focused on the client.
Caring . . . Truly Caring . . . pays a better dividend!
Your Turn . . . How do you feel when you buy and it becomes apparent that all that’s cared about is the money?
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