An Easy Way To Personalize A Cold Email

What do you do if you’re having trouble personalizing a cold email?

Let’s say, you’ve tried to do your homework prior to writing the email and you’re coming up with a whole lotta nothing;

Here’s a super quick idea;

Personalize for the role, specifically challenges someone in their role faces, so;

If you’re sending an email to a Chief Marketing Officer, what are the challenges you typically help that persona solve?

In the spirit of keeping the cold email, brief, and less confusing;

Focus on 1 challenge in your email.

This approach works brilliantly when you’re approaching multiple stakeholders within an account (aka “multi-threading)

You can even (with your client’s permission) reference how you’ve helped others in their role, industry, etc., conquer their challenges.

One more thing . . .

What happens AFTER you send a cold email? In other words;

How do you follow that up, and;

What happens after that, and after that too?

Am I overthinking this? Hardly!

The average sales rep DOESN’T have more than 3 prospecting emails in their arsenal, let alone;

A premeditated sequence, so;

They end up “winging it”, and quite frankly, it shows!

That’s unfortunate considering most sales cycles are running way longer than they have in the past.

Can your emails stand the test of a longer sales cycle?

How do we change things up in a way that our messaging doesn’t bore the recipient?

How do we put this into a sequence that helps us nurture the potential client?

And what if, I did all the work for you in creating not only the email templates but the actual sequence?

Well, I have, and;

I’ll be sharing my 10-touch email sequence, along with several tactics during our How To Create An Email Sequence That Will Make You Stand Out webinar on March 15th.

Here are some of the tactics, and emails I’m going to share;

The Tactic I Used To Bring In Dupont And Then Grow The Account From One Product Manager To 13
The “Invite” Email With 2 Powerful Variations
3 Different Types Of “Call To Actions” With Varying Degrees Of Assertiveness
The “Value First” Email With 5 Different Variations (And Templates)
The Story Framework And How To Use It In A Cold Email
The Exact Script That I Use In My Embedded Video Emails
The LinkedIn Audio/Video Script I Use After Sending A Cold Email
The Revised (2.0) Version Of My Reverse Call To Action Tactic™
The 3 Types Of Emails And Why 2 Of Them Can Destroy Your Efforts When Used Exclusively.
How To Put It All Together Into A Powerful Sequence

When?

March 15th from 11:30 am to 12:45 pm EST.

What’s Included?

(1) 75-90 Minute Webinar With Actionable Tips

Webinar Replay

(10) Cold Email Templates

(1) Embedded Video Script

(1) LinkedIn Audio/Video Script

Complete 10-Touch Sequence Written Out For You

How Much?

$99

Paul Castain's Blog