Paul Castain's Blog

Boring Courtships Never Make It To The Altar

Posted March 8, 2018

Image result for boring date

As a business owner, I get a ton of calls and emails from people trying to sell me something.

Here’s the thing;

They ALL approach me the same way and quite frankly;

They ALL Sound The Same

Many times its the same phone pitch, different company.

No snail mail.

No attempt via LinkedIn.

No creative approaches.

No warm intros from a mutual friend.

So I end up disregarding and deleting;

Not because I’m some high and mighty business owner;

Because they’ve positioned themselves as FORGETTABLE.

HERE’S WHAT YOU CAN DO TO BECOME MORE MEMORABLE;

First, ask yourself a question;

In what ways can I approach potential clients differently?

Think about your messaging as well as the messaging platforms you can use (email, phone, snail mail, LinkedIn, text, drop in, drop off, etc).

Think about how you can make the “courtship” different from the way their other “suitors” have been embracing it.

How can you add some fun to the “courtship”?

How can you use creativity?

How can you dazzle them with facts, stats, case studies?

How can you use stories?

How about injecting a little humor?

How can you demonstrate your expertise?

They say a picture is worth a thousand words. How can you use a picture or video to convey your value prop?

How can you use an analogy to make and/or solidify a point?

Ask these questions in your next sales team meeting, do a little brainstorming, and;

When you’re ready for a few more answers;

Have a look at our 2019 Virtual Sales Camp Program!

Here’s what the program looks like;

Session 1 How To REALLY Get A Decision Maker’s Attention

  • The one phrase that will immediately set you apart from your competitors.
  • How to dramatically increase the probability of a decision maker taking your call. Did you ever wish there was a way to get someone to actually pick up their phone? Here you go!
  • 5 email tactics your peers are using to stand out.
  • BONUS PDF: 10 email subject lines that lead to MORE opens and MORE responses.
  • How to leverage “summer messaging” to stand out.
  • 15 ways your peers are using creativity to get in the door. BONUS PDF with 20+ additional ways you can use creativity to capture a decision maker’s attention.

Session 2 Multi-Channel Prospecting.

  • 4 LinkedIn tactics EVERY sales rep should leverage.
  • 2 ways to create WARM Calls instead of cold calls.
  • 2 referral sources you’ve completely neglected.
  • 5 ways to use snail mail to set yourself apart.
  • 2 email tactics that generate appointments.
  • BONUS: 50 cold email templates.
  • 5 ways to use a “reverse call to action” to create interest.
  • How to devise a “3 touch mini campaign” and a multi-channel prospecting cadence.

Session 3 Maximizing Account Potential

  • The one mistake that hurts your clients and your paycheck!
  • A 3 step questioning technique that helps safeguard your accounts, generate more opportunities, testimonials, and referrals.
  • How to get the inside track on new opportunities.
  • How to get access to additional stakeholders WITHOUT offending your contact.
  • How to expand to other locations, divisions, etc.
  • How to add value via ideas, surprises, and resources.
  • BONUS PDF: A stay in touch cadence to help you stay “top of mind” with your clients.

Session 4 Expediting Your Deals

  • How to take immediate control of your deals WITHOUT being controlling or manipulative. BONUS PDF: How To Take Immediate Control Of Your Prospect Meetings.
  • 8 ways to safeguard your deals and keep them moving forward.
  • How to leverage the “theme and variation” tactic.
  • How to preempt and respond to obstacles, stalls, and objections.
  • 3 tactics to use if you feel you’ve been “ghosted”.
  • BONUS PDF: 100 sample questions to ask your prospects.

When?

You’ll receive the entire course on June 13th, but by all means;

Go at your own pace!

Where?

Your computer screen.

What’s Included?

(4) 60 minute pre-recorded sessions with over 75 actionable tips

Worksheets

50 email Templates

5 Bonus PDFs

(4) Assignments and individualized feedback from Paul Castain

Access to secret resource page with additional PDFs, articles, etc

Email access to Paul Castain to answer any questions related to the course material

How Much?

Sign up BEFORE June 6th and the investment is only $300. After June 6th, $375.

Please click HERE to join us for our 2019 virtual sales camp!

IMPORTANT NOTE 

Train your ENTIRE SALES TEAM on this program for $1200 and you’ll also receive a FREE 30 minute conference call for your sales team. Email Paul Castain paul@yoursalesplaybook.com or call (631) 455-2455 for more details.

Do NOT follow this link or you will be banned from the site!
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2025 Castain Training Systems
All rights reserved.

Website Design by VanHove Design