I’m going to skip all the obvious stuff and offer one suggestion that nobody does;
Ready?
READ YOUR EMAILS OUT LOUD BEFORE SENDING THEM
And then give it the “Kitchen Table” test, meaning;
If you wouldn’t say it at your kitchen table, having an actual conversation (imagine that), then;
Put that email out of it’s misery and delete it!
The problem with most corporate communication is that its stuffy, formal and;
In the real world, human beings never talk that way!
Seriously, when you sit and have a conversation with someone, do you say things like;
“We’re a full service” (Special note to my friends in the printing industry to close the coffin on this one already)
“End to end”
“One source”
“The premiere”
“Local reach, global touch”
“In business for yourself, but not by yourself”
“Robust” “Redundancy” “Comprehensive”
If you don’t talk that way, don’t write that way!
Also, look at the “tone” of your email.
Would you intentionally communicate with that tone if you were having a conversation with someone?
Then don’t unintentionally communicate with that tone in an email.
The car is in the parking lot
If I were sitting with you, and spoke those words, I could align my visual, verbal and tonality to give that phrase different meanings;
Without EVER changing the words around.
I could communicate it as purely informational like I’m telling you where the car is.
I could phrase it like I’m shocked that its in the parking lot.
I could express frustration because you aren’t grasping that its in the parking lot.
I could express it like I’m somehow saddened that the car is in the parking lot because I didn’t take my meds.
I could express it like a comedian giving you the punch line.
I could yell it to you.
I could whisper it to you.
I could speak it fast, slow or for my musician friends;
With a crescendo (gradually getting louder)
Decrescendo (gradually getting softer)
Look at all those crazy ways of communicating that phrase and then;
Understand that we lose the vast majority of those options via the written word.
So take a minute to read that email out loud and put that bad boy through the “kitchen table test”!
And make a note to evict all that sales and marketing speak from your vocabulary!
20 EMAILS (WITH TEMPLATES) THAT GET OPENED, READ & RESPONDED TO!
I’m going to be sharing 20 Sales Email Templates and 70 Tips during our 70 Ways To ROCK Your Sales Emails webinar.
Sign up to gain access to . . .
- 30 ways to find potential clients who are 400% more likely to buy NOW!
- 4 ways to get email addresses WITHOUT spending a dime on email lists.
- 20 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!
- 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
- 12 BETTER subject lines that get your email read.
- 12 ways to head off skepticism, doubt and objections.
- One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
- A really simple, 4 step messaging framework that gets results.
- 2 Psychological techniques that work like a charm!
- How to dramatically increase your response rate
When?
Thursday, March 8th, at 11:30 am EST.
Here’s What You Get . . .
Worksheets
(1) 90 minute training session
Replay Of The Webinar (In case you can’t join us live (or even dead) or you’d like to review the training again)
20 Email Templates
Investment: $99
If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!
Click HERE to reserve your spot!
