Paul Castain's Blog

Cold Calling And The Occasional Jerk

Posted May 4, 2018

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One of the most dangerous things you can do in sales, is letting the words or actions of a jerk, immobilize you!

Think about it . . .

There you are prospecting and someone decides to be an idiotic when a simple “No thanks” would have sufficed.

You keep playing the scenario over and over again in your head or worse yet;

That one call overpowers the 10 good ones you had that day.

Perhaps you start to second guess the phone, LinkedIn, email, or whatever venue you were using at the time;

All because of one person’s need to feel a little taller;

by stepping on you!

My response is simple and if bad language offends you, please leave now.

Ready . . .

When I encounter a jerk, I exit the dialogue as quickly (and professionally) as possible, because I simply will NOT court that type of client. Then I say “F*ck you” and move on.

And no, I don’t say that directly to the person, but I say it in an inner dialogue that goes something like this;

“F*ck you if you think your comment is going to stop me from trying to help other people”

“F*ck you if you think I’m going to let your comment shut me down and deny my family of a better life”

I found that killing people with kindness doesn’t work for me, so I exit the dialogue politely, have that quick little “f*ck you” pep talk and then;

I get back to doing my job!

It works for me because I get it out of my system, instead of feeling like someone who just got sucker punched!

Know your “Why’s”

I keep a collage picture frame on my desk with pictures of the things I’m working for, my “Why’s” if you will.

There’s a picture of my son Paul in his cap and gown that reminds me that I have two others that I need to get across that finish line.

There are the logos of the charities I support.

The trips I want to take my family on.

But here’s the most powerful picture.

This picture was taken back in 2006 on the first day of a 13 day dream vacation to Disney that included a cruise.

The thing is, I set that goal back when I lost my first business (in 1995), was $60,000 in debt and had both my cars repossessed.

It reminds me that;

If I could rise from the ashes after a devastating event, somebody better throw something more at me than a dumb comment if they plan on stopping me!

So shake it off, and get back in there, and don’t let anyone’s rude commentary stop you from being the rock star you’re destined to become!

Have You Downloaded Our Prospect Like A Pro Program?

Here’s what we cover;

30 ways to find potential clients who have a higher probability of needing what you sell TODAY.

How to research quickly and efficiently so it doesn’t become your life’s work.

33 ways to approach a potential client.

3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.

Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.

15 email templates that get opened, read and responded to.

How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!

How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.

12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!

A 3 step formula for responding to 95% of the objections you get on a regular basis.

3 really cool tactics to use when someone asks you to send them information.

4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.

Here’s What You’ll Get . . .

(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!

(2) Sets of worksheets (one for each session)

15 email templates

1 opening statement template

4 voicemail templates

Email access to me to answer any course related questions

Go At Your Own Pace

Since this is a download, there aren’t any set times you need to show up for class. View it at your leisure and go at your own pace. I won’t tell anyone!

What’s The Investment?

$199

Click HERE  to download it NOW!

“Every session during this course I took away something that I was able to apply that SAME day.  I took the tips and started getting through, or using gatekeepers to my advantage, got my voicemails returned and  while using the reverse call to action, actually had customers apologizing to ME for missing MY call. 

By the end of every week, I’d have the recording to go back and listen to again, or at a convenient time for me, so it was easy to keep up week to week. 

Lastly, you feel like you are the only one of Paul’s students.  He does a perfect job of welcoming your questions, encourages you to send him things that you are working on and will give you feedback, and is such a cheerleader for his students.  We all know that sales people have a high need for approval, and you WILL get it from Paul.  As well as a kick in the you-know-what when necessary. 

If you e-mail Paul that you tried something new, you will get an e-mail back saying Great job and that’s something we all need to keep on going and to try even harder. 

Invest in YOU, and you will quickly see the monetary return.”

Deirdre McArdle, Inside Sales Representative at Specialty Silicone Products, Inc.
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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