Paul Castain's Blog

Cold Emails: How To Get Instant Credibility

Posted May 9, 2024

If you’d like to create instant credibility in your cold emails, include a component that answers the question “Who says so besides you?”

Nothing answers that question like a good testimonial. Check out this one that my friends at Innvoke received.

This testimonial does something that most don’t;

It mentions the sales rep.

Kind of important, no?

People buy YOU first, BEFORE they buy the solution, so;

Feel free to include a cool testimonial in your cold email!

Most Cold Emails Fail Miserably; Here’s Why!

 99% of the cold emails I receive sound identical.

And when emails look and sound identical;

They get disregarded and deleted!

Think I’m bluffing?

Ask the decision-makers in your company if they agree, then;

Get to work to see what you can do to stand out, or;

What If I already did all the work for you?

What if I had already field-tested 10 cold email tactics and;

10 cold email templates?

I’ll be sharing them all next Friday, May 17th at 11:30 am EST and if you can’t join us live, sign up anyway and I’ll send you the replay and all the templates.

Here’s what you’ll gain access to;

  • The Risk Factors Tactic and Email Template
  • Brevity Email Templates: The “One Liner” Template and The “Short and Direct” Template
  • 5 Ways To Use Humor To Stand Out + 5 Templates
  • The 3 Biggest Reasons Why Most Sales Emails Are Flagged As Spam
  • The Cold Email Template To Use When You’re Job Hunting
  • The 5 Opening Lines That Ruin It For You
  • The Template To Use When You Research A Potential Client And Come Up Empty
  • 10 Examples Of How Your Peers Are Using Soft CTA’s At The End Of Their Cold Emails (Bonus PDF)
  • The Secret Google Tactic For Finding Email Addresses
  • The 4 Audits Your Cold Emails MUST Pass

When?

Friday, May 17th from 11:30 am to 12:30 pm EST.

Can’t join us live?

Sign up anyway and I’ll send you the webinar replay and ALL the extras listed below.

What’s included?

(1) 60-75 Minute Webinar

Webinar Replay 

10 Cold Email Templates

10 Soft CTA’s Bonus PDF

How Much?

$99

Please click HERE to reserve your spot!

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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