Cold Emails: Why Size Matters

We’re living in a world with WAY too much noise!

Your email will be one of 121 emails (on average) the recipient will engage in per day (Radicati Group).

So what do you do when you get a shitton of emails?

You do a quick “at a glance” once over!

One of the first things the recipient will do is look at the length of the email.

If it looks too lengthy, you’re either going to get deleted or tagged with a mental note to “get back to it later”, only they’re too busy to do that!

Note: When you’re sending and receiving a ton of emails, you usually don’t circle back to the email you didn’t have time to read unless it’s from someone you actually give a sh*t about.

So how lengthy should your sales email be?

The folks over at Constant Contact did a study of approximately 2 million emails and they found that emails with 200 words or less had the highest click-through rates.

Daniel Pink and Guy Kawasaki have an interesting spin on this.

Both Daniel Pink and Guy Kawasaki have an interesting take on this one as they both are advocates of emails that are no longer than 3-5 sentences long.

Truth be told, 3-5 sentences for me, isn’t going to be practical EVERY time but;

I can certainly change up my messaging by offering 3-to 5 sentences every once in a while.

Keeping my emails 200 words or less seems more attainable.

How about you?

Would You Like 10 Of My Best Cold Email Templates?

Then you’ll want to join us on May 17th for our cold email webinar!

Here’s what you’ll discover by attending;

The Risk Factors Tactic and Email Template
Brevity Email Templates: The “One Liner” Template and The “Short and Direct” Template
5 Ways To Use Humor To Stand Out + 5 Templates
The 3 Biggest Reasons Why Most Sales Emails Are Flagged As Spam
The Cold Email Template To Use When You’re Job Hunting
The 5 Opening Lines That Ruin It For You
The Template To Use When You Research A Potential Client And Come Up Empty
10 Examples Of How Your Peers Are Using Soft CTA’s At The End Of Their Cold Emails (Bonus PDF)
The Secret Google Tactic For Finding Email Addresses
The 4 Audits Your Cold Emails MUST Pass

When?

Friday, May 17th from 11:30 am to 12:30 pm EST.

Can’t join us live?

What’s included?

(1) 60-75 Minute Webinar

Webinar Replay

10 Cold Email Templates

10 Soft CTA’s Bonus PDF

How Much?

$99

Paul Castain's Blog